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The University of Southampton
Interdisciplinary Research Excellence

Digital Marketing: Regulation, Consumer Targeting and Emerging Technologies Event

Digital Marketing
Time:
09:00 - 10:00
Date:
13 October 2011
Venue:
Central London, Westminster

Event details

Westminster eForum Keynote Seminar Digital marketing - regulation, consumer targeting and emerging technologies

http://www.westminsterforumprojects.co.uk/forums/event.php?eid=329

Westminster eForum Keynote Seminar
Digital marketing - regulation, consumer targeting and emerging technologies

Programme Participants

  • Christopher Graham, Information Commissioner
  • Guy Parker, Chief Executive, Advertising Standards Authority (ASA)
  • Guy Phillipson,Chief Executive Officer, IAB UK
  • William Blomefield, Regulatory Affairs Manager, Advertising Association
  • Thomas Brown, Head of Insights, Chartered Institute of Marketing
  • Luc Delany, European Policy Manager, Facebook
  • Hazel Grant, Partner, Bristows
  • Shaun Gregory, Managing Director, O2 Media
  • Andy Hart, General Manager, Advertising and Online Division, Microsoft UK
  • Nigel Hickson, Head of EU and International ICT Policy, Department for Culture, Media and Sport
  • Ryan Jamboretz, Managing Director EMEA, Videology
  • Jon James, Executive Director, Broadband, Virgin Media
  • Marina Palomba, General Legal Counsel, McCann Worldgroup
  • George Pappachen, Chief Privacy Officer, Kantar/WPP
  • David Poley, Chief Executive, The Portman Group
  • Henry Rowe, Managing Director, FaR Partners

Chairs
Eric Joyce MP, Chair, Digital Economy All-Party Parliamentary Group and Lord Razzall, Member, House of Lords Communications Committee

This event is CPD certified

Morning, Thursday, 13th October 2011 Central London

Our Website | Book Online | Live Agenda

The Westminster eForum is a division of Westminster Forum Projects, an impartial and cross-party organisation which has no policy agenda of its own. Forums operated by Westminster Forum Projects enjoy considerable support from within Parliament and Government.

Please note there is a charge for most delegates, although no-one is excluded on the basis of ability to pay (see below).

Seminar

The focus:
Harnessing the potential of emerging technologies and platforms such as smartphones, connected-TV, search and social media. Evolving advertising regulation and data protection laws.

Context:
The extended Advertising Standards Authority remit over online marketing activity. Challenges facing EU member states implementing the Privacy and Electronic Communications Directive. The possible implications of the European Commission's ‘comprehensive' data protection review for the use of consumer data by digital marketing agencies.

Key discussion points:

  • The trending technological innovations and techniques being employed by digital marketers, and the emerging areas for future development such as connected-TV, social media, search engine optimisation (SEO), augmented reality and NFC (Near-Field Communications)
  • The effect of the ASA's expanded remit on the online marketing industry, the options for future development and whether the CAP Code and AVMS Directive provide adequate regulatory oversight
  • The European Union's Privacy and Electronic Communications Directive, its adoption by the UK and the possible impact on digital marketing
  • The EU's ongoing review of data protection law and the challenges changes will pose to the use of personal data by the marketing industry.

 

Agenda: Please click here any time for the latest version. Organised impartially by the Westminster eForum. CPD certified.

Speakers:
Keynotes: Christopher Graham, Information Commissioner; Guy Parker, Chief Executive, Advertising Standards Authority (ASA) and Guy Phillipson, Chief Executive Officer, IAB UK.

Already attending:
This seminar will present an opportunity to engage with key policymakers and other interested parties, and is CPD certified. Places have been reserved for Parliamentary pass-holders from the House of Commons and officials from the Central Office of Information; Department for Business, Innovation and Skills; Department for Culture, Media and Sport; Department for Education; Department of Energy and Climate Change; Department of Health; HM Revenue and Customs; Information Commissioner's Office; Ministry of Defence; Ofcom and Office of Fair Trading as well as representatives from A&N Media Marketing Services; Bank of Ireland; Barclays Corporate; Bauer Media; brightsolid online publishing; Br0kenTeleph0n3; CMFG, Marketing Consultancy; CMS Cameron McKenna; Davenport Lyons; Digital Marketing Association; Digital Window; ECC Ireland; Google; Governor Technology; Herbert Smith; Infectious Media; IPA; ISBA; Kemp Little; Lateral Group; Lexis Public Relations; Marketing Week; New Media Age; Nixon McInnes; Olswang; PHASE II International; Pillsbury Winthrop Shaw Pittman; RedEye; Reynolds Porter Chamberlain; Screen Digest; Taylor Wessing; The Guardian; The Marketing Store; UKTV; V3.co.uk and Wiggin.

Overall we expect speakers and attendees to be a senior and informed group numbering around 100, including Members of both Houses of Parliament, senior Government officials involved in this area of public policy, representatives of the technology and telecoms industries, media businesses, their suppliers and their advisors, organisations and individuals representing the views of consumers and citizens, regulators and academics, and representatives of the national and trade press.

Booking arrangements

Online booking form

Once submitted, this will be taken as a confirmed booking and will be subject to our terms and conditions below.

Please pay in advance by credit card on 01344 864796. If advance credit card payment is not possible, please let me know and we may be able to make other arrangements.

Options and charges are as follows:

  • Places at Digital marketing - regulation, consumer targeting and emerging technologies (including refreshments and PDF copy of the transcripts) are £190 plus VAT
  • Concessionary rate places for small charities, unfunded individuals and those in similar circumstances are £80 plus VAT. Please be sure to apply for this at the time of booking.
  • Copies of the briefing document, including full transcripts of all speeches and the questions and comments sessions and further articles from interested parties, will be available approximately 7 days after the event for £95 plus VAT
  • Concessionary rate: £50 plus VAT.

For those who cannot attend:

If you find the charge for tickets a barrier to attending, please let me know and we will do our best to see you are not excluded. Please note terms and conditions below (including cancellation charges).

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