Digital Economy USRG Lunch Event

The event will draw together some of the leading researchers in this field, from across a range of disciplines including Management, Sociology, Computer Science and Education. Professor Susan Halford (Sociology, FSHS) will present a short overview of the event and the questions that it will raise to the DE lunchtime meeting:

• How is the digital economy changing working lives and work organisations?
• Which kinds of jobs and organisations are being affected?
• What kinds of education and skills are valuable in the digital economy?
• How are digital business models and modes of service delivery shaping new kinds of work and organisation?
• Who is gaining and losing from the digitisation of work?
• How/can governments and policy makers support a fair and vibrant digital economy for all?

Natasha Allden has recently completed her MSc in Digital Marketing at the University of Southampton, and developed her dissertation research for an academic paper and industry-focused book. Her research explored how FTSE100 companies leveraged the networks of the web for e-recruitment and revealed a gap in current academic and professional understanding of the true nature and use of e-recruitment networks. The paper discusses how the development of Actor Network Theory for the purpose of e-recruitment results in a network business model that can be used by practitioners to support strategic decision making and tactical execution of e-recruitment initiatives.

There will also be a short presentation of the Digital Economy USRG achievements so far and our objectives for 2012.