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The University of Southampton
Interdisciplinary Research Excellence

Digital Economy Networking Lunch Event

12:00 - 14:00
10 July 2012
Building 85, Room 2207

Event details

There will be three short presentations.

1. Social Media in Live Events (SMiLE)

Nicole Beale, Graeme Earl and Lisa Harris will discuss the findings so far of this action research project which is exploring the dynamics of the relationship between ‘real' and ‘virtual' communities in the context of a major academic conference. We monitored the use of a range of established and experimental social media tools to track how they were utilised before, during and after the event. Delegate online activities using these tools included information recording and sharing, network building, profile raising and development of a sustainable community of practice. We are now investigating how recent developments in social network visualisation and analysis can enable valuable insights to be generated from this data for the benefit of event organisers and community developers. We are also developing a code of conduct for the ethical collection, curation and archiving of social media data with Oxford e-Research Centre. Measuring the importance of social media marketing in the charitable domain

2. Chris Phethean from the Web Science DTC  will discuss his PhD research on the evaluation of social media marketing effectiveness which has recently been presented at the Web Science Conference in Chicago

3. Graeme Earl will discuss the recent AHRC Digital Transformations workshop and opportunities for DE members from this scheme.

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