Dr Moniruzzaman Sarker PhD, MBA, BBA
Assistant Professor of Marketing Analytics
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Dr Moniruzzaman Sarker is an Assistant Professor of Marketing Analytics and Head of Management, Marketing and Analytics (MMA) unit within the Business School at University of Southampton Malaysia. He has been actively engaged in teaching, research and training since 2009. He obtained his PhD in Marketing from the Faculty of Business and Accountancy, University of Malaya (UM), Malaysia, and MBA, BBA in Marketing from the Faculty of Business Studies, University of Dhaka, Bangladesh with recognition. As an academic, he has taught multiple courses at both undergraduate and graduate levels, as well as providing training on quantitative research methods using SEM tools. Besides, He supervises PhD, Master and Bachelor students.
During his PhD, Dr Sarker developed an alternative service brand equity model called the “consumer-based service brand equity (CBSBE) model” with a focus on airline service and has been continuing his research centered around consumer experience and behaviour. He has been currently involved in a few research projects related to customer engagement, consumption values, value-cocreating experience, cyber security, etc. His research works have appeared in the Journal of Retailing and Consumer Services, International Journal of Consumer Studies, Journal of Hospitality and Tourism Management and Tourism Management Perspectives, amongst others.
Before joining the University of Southampton Malaysia in January 2022, Dr Sarker held academic positions at several universities in Malaysia and Bangladesh. Dr Sarker started his teaching career as a lecturer in the BBA program at Cambrian College Campus, Bangladesh (Limkokwing University Malaysia’s global partner) from March 2009 to October 2009. After that, he worked in several academic positions in marketing at Daffodil International University (DIU), Bangladesh and United International University (UIU), Bangladesh. Before he started PhD at the University of Malaya (UM) in 2016, he had been working as an Assistant Professor of Marketing since 2013 at UIU. After completing the PhD, he joined the Department of Marketing Strategy & Innovation, Sunway University Business School, Sunway University, Malaysia in September 2020 as a Lecturer.
Dr Sarker is also the program lead of BSc Management and co-ordinator of the Research Sharing Session (RSS) at Southampton Malaysia Business School. He has been organising seminars, open discussions, and workshops related to research to foster a research environment within the business school.