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Dr Moniruzzaman Sarker MBA, PhD

Assistant Professor of Marketing

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Dr Moniruzzaman Sarker is an Assistant Professor of Marketing and Co-Chair of Management, Marketing and Strategy cluster within Business School at the University of Southampton Malaysia.

He has been actively engaged in teaching, research and training since 2009. He obtained his PhD in Marketing from the Faculty of Business and Accountancy, University of Malaya (UM), Malaysia, and MBA in Marketing from the Faculty of Business Studies, University of Dhaka, Bangladesh with recognitions.

As an academic, he has taught multiple courses at both undergraduate and graduate levels, as well as provided training on quantitative research methods using SEM tools. Besides, He supervises PhD, Master and Bachelor students.

Dr Sarker is passionate about research. His research interest revolves around but is not limited to consumer experience and behaviour, technology (IoT) in service experience, sustainable consumption behaviour, value co-creation, social media engagement, transportation services, travel and tourism services.

His research works have appeared in the Journal of Retailing and Consumer Services, International Journal of Consumer Studies, Journal of Hospitality and Tourism Management and Tourism Management Perspectives, amongst others.

Before joining the University of Southampton Malaysia in January 2022, Dr Sarker held academic positions in several universities in Malaysia and Bangladesh. Dr Sarker started his teaching career as a lecturer in the BBA programme at Cambrian College Campus, Bangladesh (a Limkokwing University Malaysia’s global partner) from March 2009 to October 2009.

Then, in September 2009, he joined at the Department of Business Administration, Faculty of Business & Economics, Daffodil International University (DIU), Bangladesh. After being with DIU for two years, in January 2012, he was offered a Senior Lecturer position at the School of Business & Economics, United International University (UIU), Bangladesh.

A year later, he was promoted to Assistant Professor of Marketing. Dr Sarker left the country in 2016 to pursue his PhD at University Malaya (UM). After completing the PhD, he joined at the Department of Marketing, Sunway University Business School, Sunway University, Malaysia in September 2020 as a Lecturer.

PhD Research:

During his PhD, Dr Sarker developed an alternative service brand equity model called the “consumer-based service brand equity model (CBSBE)” with a focus on airline service.

Primary Research Group:

Centre for Marketing Research

Research interests

Dr Sarker’s research interests revolve around but are not limited to:

  • Consumer experience and behaviour
  • Technology (IoT) in service experience
  • Sustainable consumption behaviour
  • Value co-creation
  • Social media engagement
  • Transportation services
  • Travel and tourism services

Current Responsibilities:

  • Co-Chair of Marketing and Strategy cluster within Business School at the University of Southampton Malaysia, 2022 to ongoing.
  • Member of Cross-Programme Module Optimisation Committee, Student Assessment Coordination Committee, UG Accreditation Committee at SMBS, UoSM, 2022 to ongoing.
  • Coordinator of Research Sharing Session in SMBS, UoSM, 2022 to ongoing.
  • Coordinator, Research Sharing Session in the Department of Marketing, SUBS, Sunway University, 2021 to 2022.
  • Member of School Research and Enterprise committee in the SUBS, Sunway University, 2021 to 2022.
  • Reviewer for several WoS and Scopus indexed journals

PhD Supervision:

Dr Sarker supervised several research projects at postgraduate and undergraduate levels. Although his research expertise lies mostly in Quantitative research methods, candidates who are interested in doing mixed-method research also can reach out to me.

Undergraduate and Postgraduate Level Teaching:

  • Marketing Research/Research Methodology
  • Marketing Analytics
  • Consumer Behaviour
  • Operations Management
  • Strategic Brand Management
  • Strategic Marketing
  • Services Marketing
Dr Moniruzzaman Sarker
C0301, C0302, C0401, Blok C Eko Galleria
Jalan Eko Botani 3, Taman Eko Botani
79100 Iskandar Puteri
Johor, Malaysia

Dr Moniruzzaman Sarker's personal home page
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