Dr Moniruzzaman Sarker MBA, PhD
Assistant Professor of Marketing
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Dr Moniruzzaman Sarker is an Assistant Professor of Marketing and Co-Chair of Management, Marketing and Strategy cluster within Business School at the University of Southampton Malaysia.
He has been actively engaged in teaching, research and training since 2009. He obtained his PhD in Marketing from the Faculty of Business and Accountancy, University of Malaya (UM), Malaysia, and MBA in Marketing from the Faculty of Business Studies, University of Dhaka, Bangladesh with recognitions.
As an academic, he has taught multiple courses at both undergraduate and graduate levels, as well as provided training on quantitative research methods using SEM tools. Besides, He supervises PhD, Master and Bachelor students.
Dr Sarker is passionate about research. His research interest revolves around but is not limited to consumer experience and behaviour, technology (IoT) in service experience, sustainable consumption behaviour, value co-creation, social media engagement, transportation services, travel and tourism services.
His research works have appeared in the Journal of Retailing and Consumer Services, International Journal of Consumer Studies, Journal of Hospitality and Tourism Management and Tourism Management Perspectives, amongst others.
Before joining the University of Southampton Malaysia in January 2022, Dr Sarker held academic positions in several universities in Malaysia and Bangladesh. Dr Sarker started his teaching career as a lecturer in the BBA programme at Cambrian College Campus, Bangladesh (a Limkokwing University Malaysia’s global partner) from March 2009 to October 2009.
Then, in September 2009, he joined at the Department of Business Administration, Faculty of Business & Economics, Daffodil International University (DIU), Bangladesh. After being with DIU for two years, in January 2012, he was offered a Senior Lecturer position at the School of Business & Economics, United International University (UIU), Bangladesh.
A year later, he was promoted to Assistant Professor of Marketing. Dr Sarker left the country in 2016 to pursue his PhD at University Malaya (UM). After completing the PhD, he joined at the Department of Marketing, Sunway University Business School, Sunway University, Malaysia in September 2020 as a Lecturer.
PhD Research:
During his PhD, Dr Sarker developed an alternative service brand equity model called the “consumer-based service brand equity model (CBSBE)” with a focus on airline service.
Primary Research Group: