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University of Southampton MalaysiaAbout us

Dr. Joe Ying Tuan Lo BMgmt, Phd

Assistant Professor , Business Management Lecturer

Dr. Joe Ying Tuan Lo's photo

Dr. Joe Lo Ying Tuan is an Assistant Professor at the University of Southampton Malaysia. His research interests are in the area of service quality, relationship marketing, branding, and emotions, where his papers are published in peer-reviewed international journals.

Joe holds a first-class honours degree in Marketing from University Teknologi Malaysia, at which he later attained his PhD in Management. Prior to joining the University of Southampton, he taught a range of business management and marketing subjects at Sunway College Johor Bahru and Victoria University. He is also a member of the Malaysian Institute of Management (MIM), Institute of Marketing Malaysia (IMM), and a member of The Global Inside Sales Association (AA-ISP).

Research interests

  • Service quality
  • Relationship marketing
  • Branding Emotions

2018, The role of patron dining experience and emotions on relationship quality in chain restaurant industry. Research University Grants, Universiti Teknologi Malaysia.

2013, Moderating effect of brand equity on relationship quality on chain restaurant industry. Global Outreach Program, Universiti Teknologi Malaysia.



Dr. Joe Ying Tuan Lo
No. 3, Persiaran Canselor 1,
Kota Ilmu EduCity,
79200 Iskandar Puteri, Johor,

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