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The University of Southampton
University of Southampton Malaysia

BSc Marketing

If you want to pursue a career in marketing, this accredited course will give you an edge in the job market. With plenty of hands-on learning, you'll cover recent developments such as big data and digital marketing, and learn how to integrate them with more traditional techniques.

Students will spend three years in Malaysia and graduate with a University of Southampton degree after successful completion.

Introducing your degree

The BSc Marketing programme is designed to have a balance between theory and creativity; it provides students with up-to-date knowledge of marketing that is grounded in marketing theory and practice. The focus is on delivering value for both customers and shareholders using technology in both the management of customer experience and in engaging with customers through digital media.

With this course you can:

  • get hands-on experience by running real digital campaigns for organisations
  • learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important
  • develop an understanding of how to measure the success of marketing efforts in different types of companies
  • get skills in related topics such as accounting, analytics and strategy
  • learn how to use the latest marketing software and tools

Changes due to COVID-19

Any future COVID-related restrictions could mean we might have to change the way parts of our teaching and learning take place.

We are working hard to plan for a number of possible scenarios. This means that some of the information on this course page may be subject to change.

Accreditation

This degree is accredited by:

  • The Institute of Direct and Digital Marketing
  • Association to Advance Collegiate Schools of Business (AACSB)

Typical entry requirements

Entry Qualifications for Undergraduate Courses

Successful applicants typically have AAB A-levels or equivalent. Offers typically exclude General Studies.

The below subjects are considered as restricted. This means that we can accept one subject from the following list if combined with other academic subjects:

  • Applied subjects
  • Art: including Design, Fine Art, Photography, Textiles
  • Communication Studies
  • Communication and Culture
  • Creative Media
  • Creative Writing
  • Critical Thinking
  • Dance
  • Drama
  • Film Studies
  • Health & Social Care
  • Home Economics
  • Hospitality and Supervision
  • ICT/IT
  • Leisure Studies
  • Media Studies
  • Music Technology
  • Outdoor Education
  • PE
  • Performing Arts
  • Public Services
  • Sports Studies/Science
  • Theatre Studies
  • Travel & Tourism
  • World Development

Please note: Computing, Computer Studies, Product Design and Applied Business (single and double awards) are not considered to be restricted subjects.

The equivalent to that would be:

QualificationOur standard offers are listed below but where we have places available, students may be admitted with slightly lower grades
UEC Senior Middle Level with 4A and 1B grades or distinctions only
STPM AAB
International Baccalaureate Diploma

Pass, with 34 points overall with 17 points at Higher Level

Applications where Higher Level subjects have been studied without the full Diploma, will also be considered on a case by case basis.

Monash University Foundation Year

70% pass overall

Other Foundation Years will be considered on a case by case basis.

BTEC

D in the BTEC Subsidiary Diploma plus AA from two A levels

DD in the Business BTEC Diploma plus A grade from one A-level

DDD in the Business BTEC Extended Diploma

SPM/GCSE requirements Applicants must hold SPM/GCSE mathematics at grade B/6

English language requirements

If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need an overall score of 6.5 and the following scores for reading, writing, listening and speaking:

IELTS score requirements

Reading 6.0

Writing 6.0

Speaking 6.0

Listening 6.0

Find out more about the University’s English Language requirements.

Selection process:

As well as 'A' levels (as awarded in the UK secondary education system) we will accept an equivalent standard in other qualifications approved by the University for entry to our courses.

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.

Typical course content

You can  find module information here

Year 1

Core [?]
A core module is a module which must be taken and passed.

You must study and pass these core modules in year 1:

MANG1015Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
MANG1023Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
Compulsory

You must take the following compulsory modules in year 1:

MANG1003Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
MANG1004Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
MANG1007Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
MANG1022Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15

Students are assigned to MANG1007 or MANG1019 depending on Math entry grades

Optional
ECON1001Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
MANG1021Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
MANG1020Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
MANG1014Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
MANG1017Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15

Year 2

Core [?]
A core module is a module which must be taken and passed.

You must study and pass these core modules in year 2:

MANG2070Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
MANG2043Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
Compulsory

You must take the following compulsory modules in year 2:

MANG2064Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
MANG2045Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
MANG2044Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
Optional

You can choose from the following optional modules in year 2:

MANG2061 Organisational Effectiveness

MANG2069Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
ENTR2001Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
MANG2011Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
MANG2041Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15

Year 3

Core [?]
A core module is a module which must be taken and passed.

You must study and pass these core modules in year 3:

MANG3056Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
MANG3052Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
Optional

You can choose from the following optional modules in year 3:

MANG3029Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15

MANG3032 Risk Management

MANG3034Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15

ENTR3002 New Venture Development (Pre-Req ENTR2001)

Compulsory
MANG3025Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
30
MANG3057Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15
MANG3077Credit[?]
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
15

Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the programme handbook (or other appropriate guide or website).

Tuition fees

Year of studyMode of studyMalaysian:International
2021/22 Full-time RM38,500 RM44,600
View Course Fees

Scholarships and bursaries are available at the University of Southampton Malaysia

Funding opportunities

Costs associated with this course

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.

The learning activities for this course include the following:

  • lectures
  • classes and tutorials
  • independent learning (studying on your own)

Support for your studies

You'll be supported by a personal academic tutor and have access to a senior tutor.

How you’ll spend your study time

Your scheduled learning, teaching and independent study, year by year.

How we’ll assess you

We’ll assess you using:

  • dissertations
  • individual and group projects
  • written exams

Breakdown of study time and assessment

Proportion of time spent in scheduled learning, teaching and independent study
Learning, teaching and assessment stage123
Scheduled learning & teaching study19%22%23%
Independent study81%78%71%
Placement study0%0%0%
Proportion of assessment by method
Learning, teaching and assessment stage123
Written exam assessment39%39%37%
Practical exam assessment53%10%16%
Coursework assessment8%52%47%

Study Locations

The campus building

Malaysia campus

The Malaysia Campus is located in the state of Johor near the southwes...Find out more

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