With this course you can:
- get hands-on experience by running real digital campaigns for organisations
- learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important
- develop an understanding of how to measure the success of marketing efforts in different types of companies
- get skills in related topics such as accounting, analytics and strategy
- learn how to use the latest marketing software and tools
Changes due to COVID-19
Any future COVID-related restrictions could mean we might have to change the way parts of our teaching and learning take place.
We are working hard to plan for a number of possible scenarios. This means that some of the information on this course page may be subject to change.
Accreditation
This degree is accredited by:
- The Institute of Direct and Digital Marketing
- Association to Advance Collegiate Schools of Business (AACSB)
Typical entry requirements
Entry Qualifications for Undergraduate Courses
Successful applicants typically have AAB A-levels or equivalent. Offers typically exclude General Studies.
The below subjects are considered as restricted. This means that we can accept one subject from the following list if combined with other academic subjects:
- Applied subjects
- Art: including Design, Fine Art, Photography, Textiles
- Communication Studies
- Communication and Culture
- Creative Media
- Creative Writing
- Critical Thinking
- Dance
- Drama
- Film Studies
- Health & Social Care
- Home Economics
- Hospitality and Supervision
- ICT/IT
- Leisure Studies
- Media Studies
- Music Technology
- Outdoor Education
- PE
- Performing Arts
- Public Services
- Sports Studies/Science
- Theatre Studies
- Travel & Tourism
- World Development
Please note: Computing, Computer Studies, Product Design and Applied Business (single and double awards) are not considered to be restricted subjects.
The equivalent to that would be:
| Award | Qualification |
|---|
| A-level |
AAB excluding General Studies, with Mathematics (minimum Grade 6/B) in
GCSE/SPM |
| IB Diploma |
Pass with 34 points overall, 17 at Higher Level, including Standard Level/Higher Level in Mathematics (minimum grade 4) or Mathematics in IB MYP (minimum grade 5) or Mathematics (minimum grade 6/B) in GCSE/SPM |
| STPM |
A-A-B excluding General Studies, with Mathematics (minimum grade 6/B) in GCSE/SPM |
| UEC |
AAAAA, with Mathematics (minimum grade 6/B) in GCSE/SPM/UEC |
| Foundation Year |
Foundation Year programmes from the other institutions will be considered on a case-by-case basis |
Other equivalent qualifications (including international qualifications) will be considered, please contact a UoSM education counsellor or your preferred agent to understand more.
English language requirements
IELTS 6.5 overall, minimum 6.0 in all components or Grade C in SPM 1119 English (cohort before 2021), SPM CEFR Level B2 or above (cohort from 2021 onwards), Grade C in GCSE English, Grade A in IGCSE English as a Second Language, B3 in UEC English or equivalent.
Please CLICK HERE for the current English language requirements, a list of qualifications and tests the University of Southampton recognises and a list of exempt countries.
Selection process:
As well as 'A' levels (as awarded in the UK secondary education system) we will accept an equivalent standard in other qualifications approved by the University for entry to our courses.
This page contains specific entry requirements for this course. Find out about
equivalent
entry requirements and qualifications for your country.
Typical course content
You can find module information here
Please note: This specification provides a concise summary of the main features of the
programme and the learning outcomes that a typical
student might reasonably be expected to achieve and demonstrate if s/he takes full advantage
of the learning opportunities that are provided.
More detailed information can be found in the programme handbook (or other appropriate guide
or website).
Tuition fees
| Year of study | Mode of study | Malaysian: | International |
|---|
| 2023 |
Full-time |
RM38,500 |
RM44,660 |
Scholarships and bursaries are available at the University of Southampton Malaysia
Funding opportunities Costs associated with this course
Students are responsible for meeting the cost of essential textbooks, and of producing such
essays, assignments, laboratory reports and dissertations as are required to fulfil the
academic requirements for each programme of study.
In some cases you'll be able to choose modules (which may have different costs associated
with that module) which will change the overall cost of a programme to you. Please also
ensure you read the section on additional costs in the University’s Fees, Charges and
Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.
