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How does intervention design affect user engagement? A systematic comparison of self-assessment and tailored design features.  Seminar

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16:30 - 17:30
9 January 2012
Psychology, Room 3095, Shackleton Building (Building 44), University of Southampton, Highfield, Southampton, SO17 1BJ

For more information regarding this seminar, please telephone Allyson Marchi on 02380 59 9036 or email .

Event details

Previous research has shown that Internet-based health behaviour interventions can have variable effects on health-related outcomes.

Effectiveness may be improved by optimising the design of interventions. However, there have been few systematic investigations to identify the specific effects on outcomes of different ways of delivering intervention content. Three different versions of an Internet-based health behaviour intervention were developed to compare user engagement with two interactive design features – tailoring and self-management (self-assessment and goal setting). Self-assessment and goal setting were significantly more engaging when provided in conjunction with tailored feedback. This shows that there are significant differences between the individual and combined effect of different interactive design features on user engagement with Internet-based health behaviour interventions.


Discussion Questions:

1. Is it sensible, or even possible to isolate the effect of specific intervention components on user engagement or health-related outcome?

2. How can we design Internet-based interventions to better hold the attention and interest of users?

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Speaker information

Leanne Morrison,Psychology, University of Southampton

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