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PsychologyOur news, events & seminars

Value From Hedonic Experience and Engagement Seminar

Time:
16:00 - 17:00
Date:
7 June 2012
Venue:
Rooms 3095, Level 3 Shackleton Building (Building 44) University of Southampton Highfield Campus Southampton SO17 1BJ

For more information regarding this seminar, please telephone Allyson Marchi on 02380 599645 or email A.Marchi@soton.ac.uk .

Event details

Recognizing that value involves experiencing pleasure or pain is critical to understanding the psychology of value. But hedonic experience is not enough.

Recognizing that value involves experiencing pleasure or pain is critical to understanding the psychology of value. But hedonic experience is not enough. I will present a new theory which proposes that strength of engagement also contributes to experienced value through its contribution to the experience of motivational force-- an experience of the intensity of the force of attraction to or repulsion from the value target. The subjective pleasure/pain properties of a value target influence strength of engagement, but there are factors separate from the hedonic properties of the value target that also influence engagement strength and thus contribute to the experience of attraction or repulsion. These additional sources of engagement strength include using the right or proper means of goal pursuit, and regulatory fit between the orientation and manner of goal pursuit. Implications of the contribution of engagement strength to value are discussed for judgment and decision making, persuasion, and emotional experiences.

Speaker information

Professor E Tory Higgins, Columbia University, New York. General Area of Research: Motivation & social cognition; judgment & decision making; self-regulatory biases & vulnerabilities.

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