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Romantic Red: Red as a Female Sexual Signal in Mating Contexts  Seminar

Time:
16:00 - 17:00
Date:
7 November 2013
Venue:
Building 44, Room 3035 University of Southampton Highfield Campus Southampton SO17 1BJ

For more information regarding this seminar, please telephone Allyson Marchi on 02380 599645 or email A.Marchi@soton.ac.uk .

Event details

Colour is typically thought of in terms of aesthetics, but recent theory and research suggests that colour can also carry important meaning.

 

Colour is typically thought of in terms of aesthetics, but recent theory and research suggests that colour can also carry important meaning.  In my talk I will overview a series of studies emerging from my and several other laboratories that links red to romantic meaning in the context of men's attraction to women. 

Specifically, men are particularly attracted to women displaying red because they perceive red to be a signal of sexual receptivity, and women indeed appear to use red as sexual signal in mating contexts. Mediators and moderators of these effects will be discussed, as will avenues for future research.

Speaker information

Professor Andrew Elliot, University of Rochester, New York. Professor Elliot, a recognized leader in his field, was ranked #1 for career-stage impact in social psychology by a recent study of citation rates published in the Personality and Social Psychology Bulletin

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