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Can we utilise Facebook advertisement to recruit participants or promote health interventions? Seminar

15:00 - 16:00
9 November 2016
University of Southampton, Highfield Campus, Building 44 (Shackleton), Room 3095

For more information regarding this seminar, please telephone Sue McNally on 02380 595150 or email .

Event details

Facebook advertisement has been typically used to promote various commercial products and services. In the last few years, it has gained popularity amongst researchers in the US who have used Facebook to recruit participants for randomised controlled trials or to evaluate complex online interventions. The advertisement was lately used to recruit ‘hard-to-reach’ populations such as young men who have sex with men living in rural areas across the UK. This workshop will describe research that could benefit from Facebook advertisement and discuss issues related to cost-effectiveness, ethics and potential reach.

Speaker information

Dr Tom Nadarzynski, Psychology Department, University of Southampton. Dr Nadarzynski joined the Psychology Department at the Unversity of Southampton at the beginning of September 2016 and works as a Lecturer in Health Psychology (Sexual Health).

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