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The University of Southampton
Psychology

Research project: Colours for Feelings

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The media like to evoke the emotional power of colours. Does that have a scientific basis? Let's find out!

Colours are known to be strongly associated with emotions, such as happiness and anger. Are these merely semantic associations, limited to a few basic emotional concepts? Or can colours be used as an implicit, indirect measure for expressing more complex emotions and feelings? In this project, we explore whether colours can inform us about emotions and feelings in a more complex context, such as nostalgia or the lockdown due to COVID-19.

Principal investigator: Dr Christoph Witzel

Co-investigators:
Professor Constantine Sedikides
Professor Tim Wildschut
Dr Jacob Juhl
Dr Emma Palmer-Cooper

Related research groups

Centre for Perception and Cognition (CPC)

Key Publication

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