The marketing team, as a central service and faculty-based service have a role in aiding Faculty Board members decide on the educational provision in its Schools. Use of the marketing expertise with regards to markets, attractiveness and title searching can provide the evidence to guide decisions regarding business case for the creation of new programmes, or whether current programmes and modules should continue. The guidance below attempts to provide clarity over the research and review that should take place and where the responsibility for this rests.
Marketing are classified as a 'principle' stakeholder and as such MUST be consulted throughout the validation process. Following Permission to Start
The template is provided for information, however the fields within are duplicated in the Curriculum Manager and the results of any investigations must be added to Curriculum Manager.
The programme proposer will provide an overview of the programme rationale, which includes the programme title.
The marketing team will then undertake to:
The Evaluative Report offers the following prompts to consider when reflecting on the programme(s) being reviewed.
Additionally, data presented via Qlikview can be accessed via the following Qlikview Apps (all of which will require additional University login):
A checklist has been developed to assist Faculty Marketing colleagues respond to requests from Programme Proposers.
At revalidation, full analysis is not necessary unless it is specifically requested by the Associate Dean (Education), however you should expect to receive targeted questions from Programme Leads based on the outcome of their analysis and the content of the Evaluative report.
If the Evaluative report has not been received, please request from the Programme Lead or the Faculty CQA Team.