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The University of Southampton
Centre for Risk Research

Call to claim your prize: An examination of factors affecting the risk of complying with mass marketing scams solicitations Event

Yaniv Hanoch
6 March 2019
University of Southampton Room 4005, Building 4 Highfield Campus Southampton SO17 1BJ

For more information regarding this event, please email Dr Mario Britto at .

Event details

Centre for Risk Research


Mass marketing scams (MMS) represents one of the most rapidly growing crimes. It extracts an enormous financial and emotional toll, yet, there is a real dearth of empirical studies examining factors that could help explain the response to scams. As MMS employ a range of tactics to entice potential victims, in a series of studies, we included a wide range of measures and demographic variables that could help us better understand why some people respond to scams while other refrains.  We also studied whether activation fee and cold vs. hot scam solicitations impact response rate. Our studies indicate that consumers are responding to perceived risks and benefits in their decision-making, regardless of persuasion elements used by scammers. Furthermore, our studies indicate that consumers with lower levels of education and high perception of benefits are at increased risk for mass marketing scams.

Speaker Biography:

Yaniv Hanoch is a professor of decision science in the School of Psychology at the University of Plymouth. Professor Hanoch is interested in the intersection between decision science, health economics, and psychology. His research focuses on consumer decision making (especially with regard to health insurance), medical decision making, and risk taking. Currently, he is investigating issues related to online risk-taking, fraud, and the link between ageing and risk-taking. He is currently serving as an associate editor of the Journal of Behavioral and experimental Economics.

Speaker information

Professor Yaniv Hanoch, University of Plymouth, School of Psychology (Faculty of Health and Human Sciences)

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