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Southampton Statistical Sciences Research Institute
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Dr Olga Maslovskaya BA, MA, MSc, PhD

Associate Professor in Survey Research and Social Statistics, Postgraduate Taught Programme Coordinator (Statistics and Demography)

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Dr Olga Maslovskaya is a Lecturer in Social Statistics and Demography within Economic, Social and Political Sciences at the University of Southampton.

I am the Principal Investigator of a ESRC-funded research project entitled “Transitioning from Interviewer-Administered Surveys to Online Data Collection: Experiences, Challenges and Opportunities (GenPopWeb 2 Network)”. GenPopWeb2 is a network of UK-based academic and non-academic partners including government departments, survey organisations, academics and major ESRC investments to share knowledge and collaborate in the area of online data collection in social surveys as well as in setting the research agenda in the area. This network will also be used to share learning and experiences in relation to the impact of the COVID-19 pandemic for survey research.

I am the Principal Investigator of an 24-month ESRC funded Secondary Data Analysis Initiative research project entitled "Understanding survey response behaviour in a digital age: Mixed-device online surveys and mobile device use". The main aims of this project are to study participants' online survey choices and behaviour as a social phenomenon and to examine the data quality issues in mixed-device online surveys in the UK. This project explores differences in a range of devices used by respondents in online surveys (desktop (PC), laptop, tablet and mobile phone (smartphone)) with a special focus on mobile devices.

I was also a Co-Investigator on a 18-month ESRC-funded NCRM Collaborative Methodological Research and Training Project "The future of online surveys: Evaluating data quality in the UK probability-based online panel". This project evaluates data quality in non-probability-based online panels and compares data quality between probability-based and non-probability-based online panels.

Prior to becoming a Lecturer, I was a Senior Research Fellow at the National Centre for Research Methods (NCRM) at the University of Southampton. I was working on the project "Data Collection for Data Quality" (work package 1). The main objectives of the project are to assess existing and to develop new methods for assessment of quality of data collection in sample surveys, including face-to-face, telephone, web surveys, and surveys with mixed modes of data collection.

Prior to this I was a Postdoctoral Research Fellow working on the ESRC-funded project “The Use of Paradata (Field Process Data) in Cross-Sectional and Longitudinal Surveys”. The project’s key objective was to explore the uses of paradata for cross-sectional and longitudinal surveys with the aim of gaining knowledge that leads to improvement in field process management and responsive survey designs.

Prior to this I was a Postdoctoral Research Fellow working on the EPSRC-funded Care Life Cycle project, which incorporates members from Social Sciences, Management, and Electronics and Computer Science. The project utilised complexity science methods to investigate demand and supply of health and social care in the UK in the context of an ageing population. I was conducting the statistical investigation of triggers for transitions into residential care and sheltered accommodation.

I hold an MA in European Policy and Politics from the Department of Government, University of Manchester (2002) and an MSc in Social Statistics - Research Methods (with distinction) from the Division of Social Statistics, University of Southampton (2007). I also hold a PhD from the Division of Social Statistics, University of Southampton (2011). The title of my PhD thesis is Measuring HIV Awareness and Knowledge: Analyses of Cross-sectional Surveys with a Focus on China.

Research interests

My primary research interests are in the field of survey research, survey methodology, social statistics, quantitative research methods, and demography. The specific areas include: online (web) surveys, new forms of data collection, sensor and app data, data quality, nonresponse, use and analysis of paradata (survey process data), interviewer effects in sample surveys as well as statistical modelling in Social and Health Sciences.


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I have been involved in the teaching of a wide range of statistical courses at both undergraduate and postgraduate level, as well as short courses for professional development in the UK and abroad.

Dr Olga Maslovskaya
Southampton Statistical Sciences Research Institute University of Southampton Highfield Southampton SO17 1BJ UK

Room Number : 58/4027

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