Statistics at Google Scale Seminar

From the outside, Google looks like a big statistical analysis system that collects, organizes, summarizes and analyzes data to provide users access to information anywhere and at any time. On the inside, Google looks even more like a statistical analysis system since it is built on continuous measurement, experimentation and inference. This talk will show how Google uses well-established statistical principles, along with huge amounts of data and some new twists, to improve search and ads for users, advertisers and publishers.