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The University of Southampton
Sociology, Social Policy and CriminologyPart of Economic, Social and Political Science

Picturing the Social: analysing social media images. Seminar

15:00 - 17:00
20 November 2014
Building 45 room 2040

For more information regarding this seminar, please email Lisa Sugiura at .

Event details

Sociology seminar

This talk will focus on the new project: ‘Picturing the social: transforming our understanding of images in social media and Big Data research.’ The aim of this project is to better understand the huge volumes of images now routinely shared on social media (750 million shared daily) and what this means for society. The talk will include reflections on the personal experiences of doing inter/post-disciplinary work on social media. In developing this new transformative research project, thought has been put into how for example, 'Picturing the Social' brings together Art Historians with software developers through a series of innovative small projects informed by a facet methodology approach (Mason, 2011). A key question that arises is: how can and do we productively talk to each other across disciplines? Some of the methodological and theoretical thinking that underpins this research and how it challenges the ways in which media and communication has traditionally been studied, will be discussed. A series of concrete examples of these smaller projects will also be provided, including on the images that were shared on Twitter around the death and funeral of Margaret Thatcher.

Speaker information

Dr Farida Vis. Dr Farida Vis is a Faculty Research Fellow, in the Information School at the University of Sheffield, her Fellowship is on ‘Big Data and Social Change’, focusing on social media, Big Data, data journalism and citizen engagement. She develops critical methods and tools for analysing social media data and has worked in this area for nearly a decade. She is currently PI on ‘Picturing the Social’ and direct the new Visual Social Media Lab and also sits on the World Economic Forum’s Global Agenda Council on Social Media and am a regular public speaker as well as holding a seat on the Editorial Boards of several new journals, including Big Data & Society and Social Media & Society (forthcoming 2015). She currently advises a number of UK research councils on developing funding opportunities in social media research, for example through the ESRC’s Social Media Working Group.

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