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The University of Southampton
Economic, Social and Political SciencesPostgraduate study

Miss Chira Tochia BA, MSc

Postgraduate research student

Miss Chira Tochia's photo

Chira Tochia Postgraduate research student in Web Science at the University of Southampton within Economic, Social and Political. She is part of the Web Science CDT and is completing interdisciplinary research looking at the phenomenon of digital detoxing and the practices people put in place to prevent technological burnout.

After completing her degree in Advertising and Marketing Communications from Bournemouth University Chira joined the advertising industry working at OMD, an Omnicom media agency. Beginning first in their Communications department then moving across to their Insight department, she managed several projects across clients such as Boots, Vodafone, Hasbro, Pepsi Co and Disney. She then moved back to her placement company, Substance, which specialises in PR and marketing films, TV and games. There she worked in the Social team managing over 100 + accounts for brands such as Warner Bros Interactive, 20th Century Fox, Paramount and HBO.

Attended and presented:

Web Science Winter School, Shenzhen, China - March 2017

RMIT, Melbourne, Australia - April 2017

University of Wollongong, Wollongong, Australia - April 2017

Brave Conversations, Canberra, Australia - April 2017

NExT++ Workshop, National Supercomputing Center in Wuxi, China - September 2017

Future of Internet Conference, Shanghai, China - September 2017

Research interests

Digital Culture, Consumer Behaviour

Title: An exploration of digital consumption and its effects on work-life balance, well-being and technology management practices.

Supervisors: Professor Pauline Leonard and Professor Les Carr

Funding agency: EPSRC

Lecturer in Advertising at Bournemouth University

Miss Chira Tochia
Reception Building 58 University of Southampton Southampton SO17 1BJ United Kingdom

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