The primary aim of market research is to collect and analyse data that are valuable to clients, who wish to obtain information about how a potential product may be received by the consumer. This can include carrying out research for a company wanting to know how popular its product is or writing proposals describing how the market research will be carried out from the overall research methodology to the designing of surveys.
The graduate advice website Prospects outline some typical work activities as including:
Source Prospects
There can be intense competition for jobs, especially for structured graduate training schemes with larger employers.
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Career choices for Demography and Social Statistics graduates
Career choices for Sociology, Social Policy, Criminology and Anthropology graduates
Current students: Take part in exchanges with partner institutions outside the UK. Overseas students: Study Social Sciences in the UK via our bespoke 'Studyabroad@Southampton' pathways.
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