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The University of Southampton
Economic, Social and Political Sciences

Market Research


The primary aim of market research is to collect and analyse data that are valuable to clients, who wish to obtain information about how a potential product may be received by the consumer. This can include carrying out research for a company wanting to know how popular its product is or writing proposals describing how the market research will be carried out from the overall research methodology to the designing of surveys.

The graduate advice website Prospects outline some typical work activities as including:

Source Prospects

Market Research

Skills Required:

Things to Consider:

There can be intense competition for jobs, especially for structured graduate training schemes with larger employers.

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From working in the third sector to playing regular football for the Social Sciences team, the skills I have developed at Southampton will prove invaluable in any future job.

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Current students: Take part in exchanges with partner institutions outside the UK. Overseas students: Study Social Sciences in the UK via our bespoke 'Studyabroad@Southampton' pathways.

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