Adventures in Research Grant Success for Dr Yasmin Sekhon
Dr Yasmin K. Sekhon has secured funding through the University of Southampton's annual Adventures in Research Grant Scheme.
Dr Sekhon will be researching the consumption patterns of young consumers across cultures. This grant will allow her to explore the role of possessions amongst young consumers from different backgrounds. Yasmin will be undertaking her research at schools nationally and she will be collecting data from consumers from the age of 10-16 years. In particular, her work will look at how attitudes towards possessions are formed as well as how they impact consumption of certain brands (mass, prestige and luxury).