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The University of Southampton
Winchester Luxury Research Group

The Practice of Symbolic Luxury Consumption amongst Children

Published: 13 April 2016
Luxury Children's Boots

Dr Yasmin Sekhon, after successfully gaining funding from the Adventures in Research grant, has been investigating the meaning of luxury with children.

Yasmin has collected data from two schools, one Kings School, Winchester and the other an International English school in Istanbul, Turkey. Yasmin has been exploring what luxury consumption means to children; why are certain luxury brands more sought after as well as understanding further how children like to display and experience luxury. Also Yasmin is investigating the practice of luxury consumption amongst children and how this develops over time and through various social practices.

Currently Yasmin has collected luxury related data with over 250 children. The research has involved children developing visual narrative collages as well as running over 10 focus groups. Yasmin is currently analysing the data and will developing the work into journal articles as well as working with luxury brands to disseminate her work to industry.

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