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The University of Southampton
Winchester Luxury Research Group

Global Fashion Conference - Sweden

Published: 24 October 2016
Professor John Armitage delivering
Professor John Armitage delivering his keynote

Professors Joanne Roberts and John Armitage recently spoke at the Global Fashion Conference in Stockholm, Sweden.

The Global Fashion Conference aims to bring together academia and industry, contributing to innovation in the fashion business. It is for those engaged in the study and analysis of the fashion phenomenon – not only researchers from the academic world but, also innovative organisations and companies that work within the fashion system.

Professor John Armitage presented the invited keynote lecture entitled “Semiotics of the Bedroom: On Luxury Fashion Unboxing Reveals” and Professory Roberts delivered a talk entitled “Rethinking Innovation, Creativity, and Craft in Luxury Goods”, both of which were well received. 

GFC is held every two years in partnership with a university that conducts research in fashion studies, and is committed to developing all efforts in the diffusion of the work presented and that demonstrates a consistent scientific basis subject to peer review.

More information can be found at



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