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The University of Southampton
Winchester Luxury Research Group

Luxury at the Shard

Published: 19 September 2017
The staff at the Shard
From left: Y. Sekhon, J Armitage, J. Wolny, J. Roberts

Both Winchester School of Art and Southampton Business School presented at the "Evolution of Digital and Experimental Luxury for the New Generation” conference organised by the Luxury & Innovation Hub of Warwick Business School, held at the Shard, London, in July.

Dr Julia Wolny (Business School), Dr Yasmin Sekhon, and Professors Joanne Roberts and John Armitage (Winchester School of Art) participated in panels and presented their academic papers on topics such as the gap between physical and digital customer experience, luxury travel, the connection between real places and digital spaces, luxury branding and urban transformation, alongside brands such as McLaren and L’Oreal.


[News item originally featured in the Faculty of Business, Law and Art Newsletter, University of Southampton. Written by Julia Wolny, Principal Teaching Fellow - Marketing, SBS.]

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