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The University of Southampton
Winchester Centre for Global Futures in Art Design & Media

Research Group: Transforming Creativity Research Group

Currently Active: 

Research on transformations in cultural production and creative economies from the everyday to the industrial, wrought by digital, networked and participatory media culture. This group addresses contemporary change in the cultural and media industries, everyday and activist media cultures, critical making, and playful, critical and speculative design for cultural experience. 

Group Overview

Taking a critical approach to notions of creativity and imagination as a focus - and the cluster’s home within an art school as an inspiration -  it foregrounds on the one hand the professional and political generation of ideas and cultural products and on the other everyday consumption, play, activism and participatory culture. We emphasise the transformations of media, design and cultural industries and their creative practices wrought by digital media and social networks, and the playful, political and bottom–up cultures they facilitate.

Throughout, the group keeps an eye out for the distributed, the political, the experimental, the affective, the queer, the playful, the transgressive and disruptive within creative industry and the everyday.

Click here to visit the full website for the group.

Research Staff

List of all staff members in Transforming Creativity Research Group
Staff MemberPrimary Position
Daniel Ashton Associate Professor
Ed D'SouzaHead of Winchester School of Art
Estrella Sendra FernandezTeaching Fellow in Global Media Industries
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