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The University of Southampton
Winchester Centre for Global Futures in Art Design & Media

Global Futures Speaker Series - Stefan Siegel Event

16:00 - 18:00
24 April 2013
Winchester School of Art, Lecture Theatre B, Level 2, Eastside Building

For more information regarding this event, please email Dr Victoria Walters at .

Event details

NOT JUST A LABEL - A Seminar on Creative Entrepreneurship and Digital Fashion

Overview: NOT JUST A LABEL (NJAL) was launched by Stefan Siegel in 2008 on a shoestring and in four years it has evolved to become one of the most respected platforms for fashion design on the Internet. Stefan will tell the story behind the concept, the successes and difficulties and will share crucial insights with those who want to start their own brands or ventures.

Bio: Stefan Siegel kick-started his colourful career during his Economics studies when he gained experience in the fashion and media industry working for prestigious design houses and advertising agencies. Followed by a successful modeling career he worked on five continents before achieving his MA in International Business Administration in 2004. After graduation he joined the world of finance, working for renowned companies such as Ernst & Young and Sal. Oppenheim in Switzerland, and finally the Merrill Lynch M&A Investment Banking group in London specialising in the Consumer & Retail sector, advising publicly listed fashion powerhouses. Stefan used his gained experience to launch NOT JUST A LABEL (NJAL). Although launching the company with his brother Daniel on a shoestring in 2008, NJAL today is the leading global platform for emerging fashion designers and ranks among the most respected websites in the fashion industry. As the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion, it represents over 11,000 designers from 100 countries. It is an infinitely expanding destination devoted to facilitating growth in the fashion industry and has established itself as a distinctive creative hub fostering innovation.

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