Skip to main navigationSkip to main content
The University of Southampton
We're launching a new website soon and would love your feedback. See the new design
Winchester School of Art
(023) 8059 6922

Dr Christopher Buckingham Ph.D., CMBE

Senior Teaching Fellow Fashion, Advertising and Branding

Dr Christopher Buckingham's photo

Christopher Buckingham is a Senior Teaching Fellow in Fashion, Advertising and Branding within Winchester School of Art at the University of Southampton.

Christopher holds a Ph.D. in Design (University of Southampton), an MA in Cultural & Arts Management (University of Winchester) and is TEFL certified (Rutgers State University of New Jersey). He is a published author, an international keynote speaker and taught at universities both in the UK and Europe.

Research interests

Christopher’s research interests cover a number of topics in the main subject areas of crowdfunding, learning and serious (educational) games. His current research interests include board games for developing fluency in fashion, branding & advertising; strategic decision making in communication campaigns; and the appeal of luxury in a crowdfunding context. His research cuts across a wide section of industries and he is keen to form cross disciplinary collaborations with national and international colleagues.

Research projects:

Rebel Niche

Board Game Efficacy

Crowdfunding as Methodology

Christopher was at the forefront of crowdfunding as it emerged as a funding model in 2006. He established the crowdfunding consultancy (minivation®) in 2009 and he continues to work with several innovative entrepreneurs helping to nurture their great ideas as business adviser and mentor on the Future Worlds and Inspiring Enterprise programmes within the University of Southampton.

Christopher is Senior Teaching Fellow in Fashion, Advertising and Branding on the MA Global Advertising & Branding and Fashion Marketing & Branding programmes.


  • 2021 Crowded Cases, Winchester, Rebel Niche
  • 2019 Crowdfunding Readiness Assessment, Winchester: minivation
  • 2016 Crowded Comments (2 volume series), Winchester: minivation
  • 2015 Crowdfunding Intelligence, London: LID

Book Chapter

  • Buckingham, C. & Wanick, V. (2022) Crowdfunding Serious Games. Practical Perspectives on Educational Theory and Game Development. (In Press)

Conference Papers

  • Lominé, L. & Buckingham, C. (2009). M-learning: Texting (SMS) as a Teaching & Learning Tool in Higher Arts Education, ELIA Teachers' Academy, Sofia.


  • 2021 Ingredient Branding (board game)
  • 2018 Crowded Comments (board game)
  • 2006 Business Bluff (card game)
  • Cost-a-Verb (board game)
  • 2005 MiniidioM (m-learning tool)

English Language Teaching Resources

  • 2012 Story Cloud (workbook)
  • Management Guru (workbook)
  • 2011 Enterprise Action Series (workbook)
  • 2010 Student Focus series (3 title series workbook - Business English)
  • Textercise (workbook)
  • 2008 Hero or Villain (workbook)
  • Silly Season (workbook)
  • 2006 Textation (workbook)
  • Site Survey (workbook)
  • Tenses Tour (workbook - rebranded Timelines in 2009)
  • Token Talker (workbook)

Theatre Productions

  • 2009 Txt Stage (Ad lib comedy production incorporating SMS with a live performance)
Dr Christopher Buckingham
Winchester School of Art, University of Southampton, Park Avenue, Winchester, Hampshire. SO23 8DL United Kingdom

Room Number : 63G/3017/W1

Share this profile Share this on Facebook Share this on Twitter Share this on Weibo
Privacy Settings