Dr Eirini Bazaki BSc (Hons), MSc, MSc (Res), PhD, FHEA
Senior Teaching Fellow in Fashion Management Marketing, MA Coordinator of MA Fashion Marketing and Branding/ MA Fashion Management/ MA Luxury Brand Management
Eirini is Senior Teaching Fellow in Fashion Management Marketing, MA Coordinator of MA Luxury Brand Management/MA Fashion Management/MA Fashion Marketing and Branding and PG Optional Modules Leader at Winchester School of Art, University of Southampton.
Eirini is a Fellow of the Higher Education Academy UK and holds a PhD in Marketing from the Adam Smith Business School, University of Glasgow. Eirini has extensive experience in teaching, conducting research, managing courses and for the past three has been the subject leader of MA Fashion Marketing and Branding 2 at Winchester School of Art.
Eirini also holds an MSc Degree in Management Research from the Adam Smith Business School, University of Glasgow, an MSc Degree in Marketing Management from Aston Business School, Aston University and a BSc (Hons) in Sociology from the department of Social Sciences, Panteion University.
Eirini’s research interests lie in the areas of branding, brand extensions and relationship marketing. Eirini is an active member of the EIASM network (European Institute for Advanced Studies in Management). Her research work is under review in international journals and has previously been presented at the European Academy of Marketing Conference, the Global Brand Management Conference, the Thought Leaders in Brand Management Conference, and the Athens Institute for Education and Research.