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Winchester School of Art
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Mr John Hopkins BA(Hons), MA (Dist.), SFHEA

Principal Teaching Fellow, Fashion Design

Mr John Hopkins's photo

John is a Fashion Designer, Senior Fellow of the Higher Education Academy and published author on Fashion Design, Fashion illustration and Menswear. His research interests include the multiplicity of fashion identities across media platforms and transnational borders.

John’s extensive industry and professional experience as a fashion designer include working for the prestigious fashion labels of Burberry and Jaeger.  He gained international teaching experience while living and working in the United States as well as teaching experience gained in the UK and China.  John also serves as the School’s Academic Link Tutor for International Collaborative Programmes.

Research interests

2014-2016: worked as part of FAPESP 2 year funded research project with colleagues at the University of Southampton and University of Sao Paulo, Brazil looking into the scope for transforming traditional skills and knowledge into a competitive advantage in small-scale textile industries through fashion design. Symposium presentation held at WSA Jan 2016.

2012-2014: worked as part of EU funded research team on PLUSTEX project, an EU funded project looking at strategies and opportunities to mobilise public authorities and stakeholders from across eight European regions to identify innovative practice and competitive strategies to textiles.  Conference held in Lille, France 2014.

Research group

Winchester Centre for Global Futures in Art Design & Media

Affiliate research groups

Design Innovations, Winchester Luxury Research Group

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Hopkins, J (2017) Menswear 2nd Ed. Bloomsbury Visual Arts

Hopkins, J (2018) Fashion Drawing 2nd Ed. Bloomsbury Visual Art.


  • Hopkins, J. (Accepted/In press). Fashion Design Reader. (Required Reading Range). AVA publishing.
  • Hopkins, J. (2011). Menswear. (Basics Fashion Design; No. 7). AVA books.
  • Hopkins, J. (2010). Fashion Drawing. (Basics Fashion Design). AVA Academia.


New Fabrications: 3D printing for Fashion,
International Forum on Art, Vogue and Technology, Dalian, China 2014

Diversifying production towards high-tech textiles and niche products
Plustex conference, Lodz, Poland, 2013

Fostering Textile & Clothing incubation and start-ups
Plustex conference, Lille, France 2012

Supporting SMEs in the clothing and textile sector
Plustex conference, Vratsa, Bulgaria 2012

The Status of Contemporary Fashion Illustration
Shenzhen Design Forum, Shenzhen, China, 2009

Trends of Contemporary Design in Fashion
Shenzhen Design Forum, Shenzhen, China, 2006

Globalization of Fashion
17th International Dalian Fashion Festival, Dalian, China, 2005

Mr John Hopkins
Winchester School of Art University of Southampton Park Avenue Winchester Hampshire SO23 8DL

Room Number : 63A/3023

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