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Winchester School of Art
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Dr Seth Giddings 

Associate Professor Digital Culture and Design , Coordinator for the MA Design pathways Communication Design and Global Media Management

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Dr Seth Giddings is Associate Professor of Digital Culture and Design at Winchester School of Art, the University of Southampton.

He is a media theorist with particular interests in cultures and economics of games, toys, and play; design for postdigital play; and Artificial Intelligence and robotics in art, games, and everyday life. He is the author of Gameworlds: virtual media and children’s everyday play (Bloomsbury 2014), editor of The New Media and Technocultures Reader (Routledge 2011), and co-author of New Media: a critical introduction (2nd ed. Routledge 2009). He recently co-edited (with Alison Harvey) a special issue of Games & Culture on ludic economies.

His current projects include: the Digital Suzhou festival in China; creative AI for industry and education in the UK and China; the relationship between the cultural and creative economy and domestic digital creativity and play; and a book on toys as technoculture. He is co-director of the Transforming Creativity research group and has established the Faculty of Arts and Humanities AI & Arts research network.

Research interests

Digital and postdigital media, technology and culture, with particular interests in games, play, Artificial Intelligence and robotics. Videogame studies, children’s media technoculture, ludic economies, ethnography and ethology of the design and testing of experimental playful technologies and digital games.

PhD supervision

Seth is currently supervising students working on digital and analogue game play and culture, pervasive games, and practice-led PhDs on design for collaborative creative interfaces, AI agents, and postphotographic aesthetics.

Recent research projects

Nesta Digital R&D project ‘DanceTag: mobile games for cultural engagement’

AHRC REACT Knowledge Exchange Hub for the Creative Economy, Prototype Fund project: ‘Robot Gaming Platform’

REACT Play Sandbox project: ‘Connected Play’

Research group

Media Transformations Group

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Book Chapters

Journal Special Issue

Dr Seth Giddings
Winchester School of Art, University of Southampton, Park Avenue, Winchester, Hampshire. SO23 8DL United Kingdom

Room Number : 63A/3051

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