Mike Bastin appears live in the Beijing studio at China Central TV

WSA's MA Pathway Co-ordinator for Fashion Marketing and Branding, Mike Bastin, does a lot of work in China and in the Chinese media.

This time Mike was invited to discuss the reasons behind and implications of the recent snap election announcement by the U.K Prime Minister. In particular, Mike advised the U.K fashion industry to seize the opportunity to forge even close alliances with the rapidly internationalising Chinese fashion industry. The video of the discussion is below.