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The University of Southampton
Winchester School of Art

A Video Store After the End of the World: The Great Netfix Event

The Great Netfix
5 June 2024 - 3 July 2024
Borough Road Gallery, London South Bank University

Event details

Critical Infrastructures and Image Politics (CIIP) at Winchester School of Art are pleased to be supporting the upcoming exhibition, 'The Great Netfix'.

Set up as a media re-distribution unit, The Great Netfix, an exhibition by A Video Store After the End of the World[] (Kristoffer Gansing & Linda Hilfling Ritasdatter), unfolds as a performative installation that works to reform relations between labour, automation and ownership.

It will consist of a low-tech media infrastructure that allows for the extraction of streaming media onto VHS. Exploiting how the contents of digital media platforms are not endless, the exhibition aims to discuss how the streaming economy is materially entangled and based on an economy of artificially created scarcity.

In contrast, The Great Netfix “unclouds” online audiovisual media in a performance of the labour of automation and as a material speculation on alternatives to the algorithmic cloud. Consisting of a media front-end and a labour back-end, in The Great Netfix, VHS tapes are used to host the extracted media streams. During the course of the exhibition period, a stack of VHS data packages is built up, which can be picked up by visitors who then become the future custodians of A Video Store After the End of the World, interconnected through a VHS distribution network.

Special Events

Opening: 5 June, 5 – 7pm.
Finissage: 2 July, 6-8pm.

As well as being supported by CIIP, The Great Netfix is supported by the Danish Arts Foundation and The Swedish Research Council and is organised in collaboration with the Centre for the Study of the Networked Image (CSNI) at LSBU, and The Digital Culture Unit at Goldsmiths, University of London.

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