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Winchester School of Art
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Professor Joanne Roberts BA (Hons), PGCE, PhD, FHEA

Professor in Arts and Cultural Management, Director of the Winchester Luxury Research Group

Professor Joanne Roberts's photo

Professor Joanne Roberts is Professor in Arts and Cultural Management and Director of the Winchester Luxury Research Group at Winchester School of Art at the University of Southampton, UK.

Joanne gained her PhD at the Centre for Urban and Regional Development Studies, Newcastle University, UK, and she has held academic posts at the Universities of Durham, Newcastle, and Northumbria, UK. In previous posts Joanne has managed subject groups of more than 30 academics. From July 2016 until July 2018 she was Director of Research at Winchester School of Art.

Joanne’s areas of expertise include creativity and innovation, knowledge management, luxury and international business. She is an active member of several national and international scholarly networks, including the British Academy of Management.

Joanne has written extensively in the fields of business and management. She has published widely in leading international academic journals including Journal of Management Studies, Journal of Business Ethics, Management Learning, and Research Policy. Joanne is author of Multinational Business Services Firms (Ashgate, 1998) and A Very Short, Fairly Interesting and Reasonably Cheap Book About Knowledge Management (Sage Publications, 2015). In addition, she is co-editor of Knowledge and Innovation in the New Service Economy, with A. Andersen, J. Howells, R. Hull and I. Miles (Edward Elgar, 2000, Living with Cyberspace, with J. Armitage (Continuum, 2002), Community, Economic Creativity and Organization, with A. Amin (Oxford University Press, 2008), and Critical Luxury Studies: Art, Design, Media, with J. Armitage (Edinburgh University Press, 2016). Joanne is also co-editor,. with John Armitage, of The Spirit of Luxury, a special issue of the journal Cultural Politics (Duke University Press, 2016), and The Third Realm of Luxury: Connecting Real Places and Imaginary Spaces, (Bloomsbury Publishing, 2020).

Presently Joanne is co-editing The Oxford Handbook of Luxury Business with Pierre-Yves Donzé and Véronique Pouillard (Oxford University Press, forthcoming 2021).

Research interests

Joanne’s current research interests are focused on knowledge, innovation and creativity, particularly in relation to the field of luxury. She is exploring how knowledge of luxury is acquired and what it means to know what luxury is. In addition, she is concerned with the role of knowledge and ignorance in the field of luxury, including how they shape the production, promotion and consumption of luxury goods and services. Joanne is also exploring the connections between luxury, art, space, prosperity and inequality

PhD supervision

Joanne welcomes enquiries from potential PhD students with interests in management issues related to the arts and cultural industries. She is particularly interested in proposals concerning the creative industries, the luxury sector, and the internationalisation of activities in these areas.

Joanne is currently supervising a number of PhD students on topics including luxury and the airport, luxury and the post-global condition, and the experiential retail environment.

Research projects

The Oxford Handbook of Luxury Business (Oxford University Press) co-edited with Pierre-Yves Donzé and Véronique Pouilla

Affiliate research groups

Joanne is a member of the Winchester Centre for Global Futures in Art Design & Media, the Transforming Creativity Research Group, and the Knowledge and Learning Special Interest Group of British Academy of Management.

Research group

Winchester Luxury Research Group

Research project(s)


Series edited by John Armitage, Ryan Bishop and Joanne Roberts for Edinburgh University Press.

What is Luxury? Exhibition with the V & A

These discussions coincided with the launch (2014) of Faiers’ Luxury: History, Culture, Consumption, the first academic, peer reviewed journal devoted to the subject, and for which Winchester acts as host and includes a number of faculty members on the advisory board (Professors Bishop, Roberts, Armitage). In addition 2014 saw the institution of the Winchester Luxury Research Group (founding members: Roberts, Armitage and Faiers). This combined expertise in this new interdisciplinary field consolidated the appointment of Leanne Wierzba as the first WSA/V&A Research and Impact Fellow who was initially appointed as assistant curator for the Luxury show, eventually becoming co-curator.

Joanne is Director of the Winchester Luxury Research Group. She is an editor of the academic journal Prometheus: Critical Studies in Innovation. Additionally, Joanne is an editorial advisory board member of the journal Critical Perspectives on International Business, which she co-founded with George Cairns in 2005 and co-edited for twelve years. Joanne serves on the editorial advisory boards of a number of other journals, including Luxury: History, Culture and Consumption and Management International. Joanne acts as a reviewer for a wide range of international journals and academic publishers. She co-edits the book series Technicities for Edinburgh University Press, together with John Armitage and Ryan Bishop.

Joanne is a founding member, and former Vice Chair, of the Luxury South Action Group, which, as part of Business South, works to advance and connect the southern economy through the promotion and engagement of luxury brands.

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Book Chapters

Joanne contributes to a number of MA degree programmes, including the MA in Luxury Brand Management and the MA Contemporary Curation. She is Module Leader for ‘History and Contemporary Issues in Luxury’. She also contributes to the PhD seminar series and supervises a number of PhD students.

Professor Joanne Roberts
Winchester School of Art, University of Southampton, Park Avenue, Winchester, Hampshire. SO23 8DL United Kingdom

Room Number : 63A/2029

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