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The University of Southampton
Winchester School of Art

Dr Lipi Begum BSc (Hons), MSc, PgDip, PhD, FHEA, FRSA

Lecturer and Postgraduate Options Leader

Dr Lipi Begum's photo

Lipi is Lecturer and Postgraduate Option Modules Leader at Winchester School of Art, University of Southampton. Previously she was the Programme Leader of the MA Fashion Management programme. 

Lipi graduated in Management from the Manchester Business School and was awarded her doctorate in Fashion Management and Cultural Studies from the University of the Arts London. She has over ten years lecturing experience and is a Fellow of the Higher Education Academy and a Fellow of the Royal Society of Arts. Formerly she has been subject leader in Fashion Marketing and Branding at the London College of Fashion, University of the Arts London and Senior MBA Marketing and Management lecturer at the University of Wales Trinity Saint David. She has consulted for fashion universities and industry across the UK, Bangladesh, Paraguay, Uzbekistan, India and China.

Lipi has industry experience in fashion retail, social enterprise and trend forecasting, and has worked as a consultant for the United Nations, Better Work in Textiles and Garments project for the Bangladesh Ready-made Garment Sector. She is fashion, textiles and design advisor for projects supporting the development of the South Asian creative industries.

Lipi is passionate about curriculum innovation, inclusive education and multi-disciplinary research-led teaching and recently obtained a Postgraduate Diploma in Academic Practice in Art, Design and Communication. She was selected for the university SETsquared Researcher to Innovator Accelerator Programme and was awarded 2016 winner for the University’s annual Sustainability Action Awards that celebrates inspiring sustainability initiatives across the university. Lipi is an appointed member of the school’s Equality, Diversity and Inclusion Board. 

Research interests

Lipi’s research examines multidisciplinary approaches to contemporary fashion; she is particularly interested in South Asia and its diaspora. She is co-editor of the book South Asian Youth Cultures: Fashion Media and Society (IB Tauris, 2018) and the Open Space and Reviews Editor for the International Journal of Fashion Studies

Lipi is a SEDA accredited Postgraduate Research Degrees Supervisor and welcomes enquiries from students interested in PhDs exploring multidisciplinary approaches to dress cultures and fashion marketing and management research. Her research profile can be viewed at:


Research group

Winchester Luxury Research Group

Affiliate research groups

Critical Practices, Association of Consumer Research, Transforming Creativity Research Group

Professional and Academic Skills 1&2

Final Project (Module Leader)

Dr Lipi Begum
Winchester School of Art, University of Southampton, Park Avenue, Winchester, Hampshire. SO23 8DL United Kingdom
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