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The University of Southampton
Web Science Institute
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Professor Elena Simperl 

Director of Southampton Data Science Academy (SDSA)

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Elena is Director of the Southampton Data Science Academy that offers professional training in digital transformation technologies such as AI and data science. Her research is at the intersection of AI and crowd computing helping understand how to build socio-technical systems that combine machine algorithms with human and social capabilities. She has worked on more than 20 European and national research projects including RENDER, ODINE, Data Pitch and Data Stories.

Research interests

My research is mainly in computing and Web science, in particular around modern socio-technical systems that display ingenious combinations of AI and human and crowd intelligence. I’m interested in crowd phenomena and HCI and computational methods to study them, for example in social networks, online communities, participatory sensing platforms or human computation. I’m exploring mechanisms and tools to make data more useful, from aspects like how to publish data using linked data principles to data interlinking and search to human data interaction.

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Professor Elena Simperl
Web Science Institute
University of Southampton
Highfield Campus
Hampshire, SO17 1BJ
United Kingdom

Room Number: 32/3003

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