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The University of Southampton
Web Science Institute

Jack Webster - Universal Music

Jack initially studied a degree in Music that cultivated an interest in academic research into music making and consumption online. His PhD in Web
Science examines how music streaming services such as Spotify are disrupting the social dynamics of consumption.

He said: “More specifically, I was concerned with how these platforms are shaping the role that music taste and consumption play in the reproduction of class.”

As part of his PhD, he spent approximately five months working as a data analyst for large record label Universal Music, embedded in the team responsible for managing Universal’s relationship with key digital partners such as Spotify, Apple and YouTube. He said: “I conducted research into patterns in audience behaviour online that helped to inform release campaigns and the types of editorial support such as playlist placement that Universal sought from streaming companies.”

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