The University of Southampton
Web Science Institute

WSI hosts a seminar with Anni Rowland-Campbell

Published: 14 October 2016

At the Web Science Institute seminar held earlier this week, Anni Rowland-Campbell spoke on the socio-technical changes that are happening in the world as a result of the Social Machine, which began with the World Wide Web. The talk focused on Tim Berners-Lee proposal of the Web where the “people do the creative work and the machine does the administration”1. Setting out to challenge this, Rowland-Campbell argued that the balance between “man” and “machine” is changing, and the idea of humanity is changing as a result. In her talk she provides a number of suggestions on how this symbiotic relationship between man and machine may play out.

The talk focused on Tim Berners-Lee proposal of the Web where the “people do the creative work and the machine does the administration”1. Setting out to challenge this, Rowland-Campbell argued that the balance between “man” and “machine” is changing, and the idea of humanity is changing as a result. In her talk she provides a number of suggestions on how this symbiotic relationship between man and machine may play out.

The Age of the Social Machine

Anni Rowland Campbell speaking at the University of Southampton on 11 October 2016

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