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The University of Southampton
Web Science Institute

BOON spreads the joy of Christmas giving using artificial intelligence

Published: 10 December 2018

Another Z21 Innovation project BOON, goes live today.

BOON is revolutionising gift discovery by tapping into AI and emotional response. The startup selects 50 highly tailored gifts from an online catalogue of millions by truly understanding each customer’s unique recipient. The business was founded by University of Southampton graduate Dylan Grey and pitched at the 2018 Future Worlds Dragons’ Den.

The new website,, uses state-of-the-art artificial intelligence and personality deduction techniques to generate tailored gift inspiration.

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