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The University of Southampton
Web Science Institute

WSI Lunch: WWW and the Social Machine Event

12:00 - 13:30
11 October 2016
Nuffield Theatre, Building 6, Room 1081 Highfield Campus Southampton SO17 1BJ

For more information regarding this event, please email Dr Lisa Harris at .

Event details

“Man and machine have always been intertwined. Humans have augmented themselves to more effectively seek to control the physical environment, and as they have done so have managed to mould it to better suit human needs. But the balance between “man” and “machine” is changing, and the very idea of humanity is changing as a result."

This talk will describe the socio-technical changes that are happening in the world as a result of the Social Machine which began with the World Wide Web. Tim Berners-Lee said that this was where the “machine did the administration, and the humans do the creativity”. But is that still the case and how is the symbiotic relationship between man and machine looking to play out for the humans?

Speaker information

Annie Rowland-Campbell,intersticia,Anni Rowland-Campbell is a Web Science practitioner.She sits on the Board of the Web Science Trust ( and works with a range of government and third sector organisations to raise an awareness of Digital Literacy, particularly with senior leaders. Anni has worked in the cultural, government and corporate sectors, run her own consultancy, and currently focused her energies on “waking people up” to the challenges and potential of socio-technological change.

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