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The University of Southampton
Web Science Institute

WFRC Seminar on Digital Labour - Seminar 1: Negotiating home/work boundaries in the digital economy Event

16:00 - 18:00
7 February 2018
Highfield Campus Building 67 / room 1003

For more information regarding this event, please email Rebecca Taylor at .

Event details

This seminar series brings together researchers from the UK and USA for two events at Highfield (7th February) and Winchester School of Art (16th April) to explore transformations, debates, and tensions associated with digital labour. The first seminar focuses on the homework conflicts of digital labour for those endeavouring to make a living on digital platforms. The second seminar focuses on social media careers and fashion blogging. This series is convened by Dr Dan Ashton (Transforming Creativity/Winchester School of Art) and Dr Rebecca Taylor (Work Futures/Sociology) with support from the Web Science Institute.

Speaker information

Dr Al James,University of Newcastle,Al James - Digital Work-Lives and Gender Inclusive Growth in the 'Sharing’ Economy? This presentation emerges from feminist economic geography debates around social reproduction and the future of work in the so-called ‘sharing economy’ or ‘gig economy’. Within this framework, it documents the lived experiences of female returners with young families juggling gig work with the messy and fleshy everyday activities of social reproduction, in ways that potentially disrupt (versus reinforce) stubborn gendered labour market inequalities. The paper presents some preliminary findings from ongoing fieldwork with women using popular online jobs platforms (TaskRabbit, Upwork, PeoplePerHour) in two UK cities (Leeds and Manchester) which are actively positioning themselves as ‘Sharing Cities’. Despite widespread claims surrounding female emancipatory work-life possibilities (‘mumpreneurship’) enabled by the gig economy, supporting evidence is limited. In short, we know relatively little about the everyday work-lives of women trying to make a living using online work platforms – not least, the much heralded ‘emancipatory’ experiences of female digital workers seeking to reconcile work, home and family, and to negotiate better labour market outcomes via digital work platforms relative to ‘mainstream’ employers. Reinforcing these problems, the expansive work-life balance research literature is limited in its engagement with gig work in the ‘Sharing Economy’. Rather, most WLB studies focus on the challenges of juggling work, home and family amongst employees in ‘standard’ workplaces governed by HR managers; rather than the diversity of ‘alternative’ workspaces occupied by gig workers, whose abilities to reconcile competing activities of work, home and family as ‘dependent contractors’ are governed by digital algorithms and the work allocation models built into them by platform developers. In so doing, this presentation brings debates around gendered social reproduction into new productive conversation with labour geography and digital economies.

Dr Darja Reuschke,Darja Reuschke - Home-Based Self-Employment and Business: Conflicts and Resources of Homeworking in the Digital Economy Advances in information and communication technologies (ICTs) have significantly changed the work-residence relationship with the result that the home is not external to the economy but is itself a workplace. At the same time, ICTs have enabled micro enterprises to serve dispersed markets and compete with larger organisations. Consequently, business owners and the self-employed form a significant proportion of the home-based worker population in many mature economies such as the UK – which is both outcome and driver of the digital economy. Based on a larger international project on home-based self-employment and business (ERC WORKANDHOME), the presentation will focus on the conflicts of digital workers when working in their homes, the practices and materialities that are used to create the digital workplace and the resources that homeworking provides to these workers and households

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