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The University of Southampton
Web Science Institute

Supporting Value-Relevant Behaviour Through Technology

By Richard Gomer

"I study two apparently unrelated domains - online privacy (in particular the surveillance of users by advtertising and analytics companies) and personal wellbeing. Despite their apparent differences, both are value-centric and both are increasingly mediated by technology. Ultimately, I aim to improve the design of technology by understanding the ways that it supports - and often subverts - human values such as privacy and personal wellbeing. I'm interested in techniques as diverse as "nudging", persuasion and building meaningful consent mechanisms. During my PhD, I have studied the design of tools to help web users understand and control the surveillance that they are subject to, and have conducted qualitative research to understand the motivations, goals and experiences of people with an established fitness practice."

Richard Gomer








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