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The University of Southampton
Transforming Creativity Research Group


The Transforming Creativity Research Group is made up of a diverse selection of researchers from within Winchester School of Art, including PhD Students, and also affiliated researchers from other institutions:

WSA Staff

Ed D'Souza - critical design thinking and practice, creativity and cultural industry, design, social art and design practice, creative ecosystems/industries in China and India, cultural politics and creative and cultural policy.

Dan Ashton (co-director of Transforming Creativity) – media, cultural and creative industries; participatory cultures; arts organisations and policy.

Mike Bastin - cultural, social and personal influences on fashion brand consumption and on Asia and China in particular

Lipi Begum – contemporary fashion; popular culture; gender and sexuality; critical marketing; postcolonial theory; cross-cultural consumption; social enterprise.

Megen de Bruin-Molé - transmedia and remix culture; monsters and posthumanism in popular culture.

Valentina Cardo – politics and technology; journalism; political communication; gender politics; data and coding; cultural politics.

Daniel Cid - theoretical thinking about art and design, social design and urbanism.

Esrella Sendra Fernandez - festival studies; global screen media; film and media representation of migration; migration and digital media; creative industries in Senegal; African cinema; youth, digital media and activism.

Seth Giddings (co-director of Transforming Creativity)  – everyday media play cultures; design for playful and immersive technologies; nonhuman imagination and creativity.

Calum Kerr – creative writing; writing and editing flash fiction.

Andy Lapham – interaction design and user experience design; design thinking and research in information design for digital devices; director of the WSAiLab.

Nik Mahon – techniques for enhancing creativity in teaching and higher education; creativity for research and enterprise.

Adam Procter – game design; open-source and free software; creative commons; user experience and interfaces.

Joanne Roberts – knowledge, innovation and creativity, particularly in relation to the luxury sector

Vanissa Wanick – games design principles and behaviour change; gamification; immersive technologies.

Yuanyuan Yin – design strategy and innovation management; sustainable design; innovation in product design.

Postgraduate Researchers

Oz Demirkol - activism, celebrity and Turkish twittersphere

Stuart Francis - transmedia

Samantha Schäfer - transmedia and videogames

WSA iLab: an interactions, prototyping and research space

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