Selected Publications
Books
Zhu, K. (2018). Foreword. Mike Bastin, Vanke Games (p.2-3). NanFang Daily Press, Guangdong.
Book Chapters
Hedonic Shopping Value and Impulse Buying Behaviour in Transitional Economies: A symbiosis in the Chinese Mainland Market – Yu, C and Bastin, M. in Advances in Chinese Brand Management – Balmer, J.M.T and Chen, W. (Eds), Palgrave MacMillan, London, November 2016
Refereed journal articles
Leizhen Zang,W Jiang, M. Bastin, (2018). The Economic Impact of Anti-corruption Campaigns: New Materials for New Research Agendas in China, China: An International Journal, forthcoming
Yu, Z., Wang, F, Wang, D., Bastin, M. (2012). Beyond Reaction Times: Incorporating Mouse Tracking Measures into Implicit Association Test. Social Cognition , Vol. 30 (June), Issue 3,pp.289-306.
Yu Chunling and Bastin, M. (2010). “Hedonic Shopping Value and Impulse Buying Behaviour in Transitional Economies: A symbiosis in the Chinese Mainland Market”. Journal of Brand Management, Vol. 18 (2).
Yu, Z, Bastin, M. and Wang, D. (2009). “Perhaps Moliere was right ? To Be Richer is to be more miserly”. Journal of Social Behaviour and Personality, Vol. 37, Issue 6.
Yu, C., Zhao, P. and Bastin, M. (2008). “Understanding Retailer Branding: from the Perspective of Consumers’ Shopping Value”. Journal of Chinese Marketing, Vol.1, no.2, 41-47.
The Most Recent International Television Appearances
World Insight (British PM visit to China), 2018. China Global Television Network (CGTN), 1st February, 21:00. Available at URL: https://www.youtube.com/watch?v=YdXZ5lYTB9M
World Insight (WTO meeting in Bueno Aries ends without major deal), 2017. China Global Television Network (CGTN), 15th December, 21:00. Available at URL: https://www.youtube.com/watch?v=ndqKkLp_0tk
World Insight (Brexit, trade top EU summit agenda), 2017. CGTN, 19th October, 21:00. Available at URL: https://www.youtube.com/watch?v=zD_ILnjos7c
World Insight (World business leaders meet in Dalian), 2017. CGTN, 27th June, 21:00. Available at URL: https://www.youtube.com/watch?v=x1iWX96Y_3g
The Point (Employment remains a big issue in China), 2017. CGTN, 3rd March, 18:00. Available at URL: https://www.youtube.com/watch?v=z8K2Cy_NTUM
Global Business (Report suggests Britain leaving the EU could cost households…), 2016. CGTN America, 27th April, 19:00. Available at URL: https://www.youtube.com/watch?v=k_9-n-PtmX4
Research Seminar/Conference Papers
Bastin, M. and Dunn, A.G (2018). Qual is Qual and Quants is Quants and never the two shall meet ? Winchester School of Art Luxury Research Group seminar series, forthcoming
Bastin, M. (2017). Chinese Internet Celebrities: The changing nature of the “Wang Hong” and their impact on Chinese luxury consumption. How Will Luxury Evolve In The Digital Age (Warwick Luxury and Innovation Hub annual conference), The Shard, London, July 25th.
Bastin, M. (2017). Fashion Brand Valuation: Where Marketing Meets Finance. Winchester School of Art Luxury Research Group seminar series, 1st February
International Business Newspaper articles
The Sybarite Luxury Magazine
Bastin, M. (2017). Interview with Daniela Walker for The Sybarite (special edition on Chinese Luxury Consumers), December, p.3. Available at URL: https://the.sybarite.com/en/issues/rooster/cultural-capital/
The Financial Times
Bastin, M. (2017). Interview with Emma Boyde for The Financial Times (special edition on the Chinese EMBA market), August. Available at URL: https://www.ft.com/content/2fed43c8-5da9-11e7-b553-e2df1b0c3220
Bastin, M. (2014). Interview with Emma Boyde for the Financial Times (article on the global MBA market), August. Available at URL: https://www.ft.com/content/47c55cae-1970-11e4-9745-00144feabdc0
The Bangkok Post
Bastin, M. (2017). "Brands Go Global but with local flavour". The Bangkok Post, 21st February.
Financial Times publications
Bastin, M. (2015). “Why MBA curriculum should focus more on Politics”. Financial Times, April 19th
Bastin, M. (2015). “Courses on Ethics Needed in China”. Financial Times, January 14th.
Bastin, M. (2014). “Entrepreneurship education needed in China”. Financial Times, January 31st.
Bastin, M. (2013). “Emerging Markets Necessitate a re-think of Business Education”. Financial Times, October 29th
Bastin, M. (2013). “Putting the Politics into business education”. Financial Times, May 9th
Bastin, M. (2012). “China needs a business education revolution”, Financial Times, December 10th
Bastin, M. (2012). “Chinese business schools must contribute more to the needs of industry”. The Financial Times, Monday 1st October
Bastin, M. (2012). “China’s public sector in need of public sector education”. The Financial Times, Thursday May 31st
Bastin, M. (2012). “An opportunity missed in China: urgent reform needed to sustain competitive advantage”. The Financial Times, March 21st
Bastin, M. (2011). “China’s Schools must make the leap forward”. Financial Times, 26th September.
Daily Telegraph publications
Bastin, M. (2016). “Chinese takeovers of overseas brands worthy of close attention”. Daily Telegraph, 11th March
Bastin, M. (2015). “With the AIIB, there is no pain, only gain for the West”. The Daily Telegraph, July 27th.
Bastin, M. (2011). “Companies still struggle to build brands”. The Daily Telegraph, 7th September.
China Daily European Weekly
Bastin, M. (2018). “For China, bumper year for billionaires”. China Daily (European weekly), 16th March
Bastin, M. (2018). “New year brings luxury sales challenges”. China Daily (European weekly), 2nd February
Bastin, M. (2017). “Top brands must integrate online, offline”. China Daily (European weekly), 15th December
Bastin, M. (2017). “Region’s rapid transformation is worth noting”. China Daily (European weekly), 1st December
Bastin, M. (2017). “China ripe for Western shopping days”. China Daily (European weekly), 1st December
Bastin, M. (2017). “Europeans should embrace Singles Day”. China Daily (European weekly), 17th November
Bastin, M. (2017). “Sino-Russian trade set to soar with PVP”. China Daily (European weekly), 3rd November
Bastin, M. (2017). “WeChat could mushroom in Europe”. China Daily (European weekly), 13th October
Bastin, M. (2016). “Wanda World Captures the Chinese Zeitgeist”. China Daily (European weekly), 10th June.
Bastin, M. (2016). “Fashion’s Future: Young, Gifted, Chinese”. China Daily (European weekly), 27th May.
Bastin, M. (2016). “Young Chinese talent on the Global Catwalk”. China Daily (European weekly), 14th May.
Bastin, M. (2016). “Trump and hypocrisy are U.S characteristics”. China Daily, 23rd April.
Bastin, M. (2016). “A tale of how neighbouring cities differ”. China Daily (European weekly), 22nd April.
Bastin, M. (2016). “Films and Fashion Go Hand in Hand”, China Daily (Asia weekly), 8th April
Bastin, M. (2016). “Chinese films have a role for brands”. China Daily (European weekly), 1st April.
Bastin, M. (2015). “Brands should tap into Chinese heritage”. China Daily (European edition), 18th December
Bastin, M. (2015). “Toy Shop Story with a Happy Chinese Ending”. China Daily (European edition), 13th November
Bastin, M. (2014). “Bosideng Re-branding: Could just be the Chinese Dream in Action”, China Daily, May 13th
Bastin, M. (2011). “MetersBonWe a home grown success”. China Daily (European editions), June 24th, p.21
International Fashion Industry seminars: invited as an expert panelist/presenter….
China Roundtable seminar series (2018). U.K Fashion and Textile Association (UKFT), London, forthcoming. Available at URLs: http://www.ukft.org/ukftevent.php?eventid=125&page=events&psub=seminars
https://www.eventbrite.com/e/china-roundtable-tickets-43970492928
China Roundtable seminar series (2017). U.K Fashion and Textile Association (UKFT), 22nd May, London. Available at URL: https://winchesterartschool.wordpress.com/2017/05/
Bastin, M. and Li, J. [BrandZ](2015). “The Chinese Consumer and International Brand Managent”. Business seminar hosted by the British Chamber of Commerce, Thursday 9th April. Available at URL: http://www.britishchamber.cn/content/chinese-consumer-and-international-brand-management-beijing
Bastin, M. and Wang, D. [BrandZ](2012). “The Existential Chinese Consumer”. Business breakfast seminar to international businesses hosted by the British Chamber of Commerce, Wednesday 11th July, Beijing. Available at URL: http://www.britishchamber.cn/content/existential-chinese-consumer
Other Publications
Bastin, M. (2014). “Why China’s Love Affair with Rolls-Royce continues to surge”. Red Luxury, January 27th
Yao, S. and Bastin, M. (2012). “Why the Chinese Buy What They Buy”. Red Luxury, Monday 20th August.
Bridgewater, S, Bastin,M. and Tiger, W (2007). “International Football Brands in China”. Research conducted on behalf of the English Football Association, January 2007.