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The University of Southampton
Winchester School of Art

Dr Vanissa Wanick PhD, MBA Marketing, BA Design

Teaching Fellow MA Design Management and Games Design & Art

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Vanissa Wanick is a Teaching Fellow in MA Design Management and Games Design & Art at Winchester School of Art, University of Southampton.

Vanissa Wanick holds a PhD in design from the University of Southampton, MBA in Marketing from University Federal Fluminense (UFF), and a BA in Design at PUC-Rio, Rio de Janeiro, Brazil. Currently, she is teaching fellow at the University of Southampton (Winchester School of Art), teaching and researching games design and innovative applications in user experience design. Her research interests are multidisciplinary and include cross-cultural HCI and persuasive design, games user research methods, gamification, immersive technologies like Virtual Reality (VR), games for behaviour change and sustainable consumer behaviour across cultures.

Research interests

Vanissa is interested in games design principles and behaviour change, gamification, cross-cultural design and the impact of immersive technologies such as virtual reality (VR) in education and human behaviour.

Vanissa welcomes PhD enquiries from students interested in the area of games design, serious games, cross-cultural design, user experience design and virtual reality (VR) applications and principles.

Research group

Serious Gaming Hub

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Book Chapters



Professional and Academic Skills 1 Tutor

MA Design Management Tutor

UG Games Design & Art Tutor

Dr Vanissa Wanick
Winchester School of Art, University of Southampton, Park Avenue, Winchester, Hampshire. SO23 8DL United Kingdom

Room Number: 63G/T1025

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