Module overview
This module delivers a broad understanding and appreciation of fashion; it will develop your knowledge and understanding of fashion in contemporary and historical contexts. By studying a range of critical fashion eras and events, contemporary fashion influencers and media that have impacted the current fashion landscape, this module will provide you with knowledge to underpin your wider programme of study. Through this module you will become confident to evaluate and critique the impact of significant fashion styles and influencers on the fashion landscape today as well as analyse and evaluate fashion information. This module will also support the development of your critical and writing skills for university
Aims and Objectives
Learning Outcomes
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- Critical and theoretical frameworks influencing the fashion market;
- Fashion organisations and the environment in which they operate.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Demonstrate and utilise appropriate academic referencing.
- C1.Communicate in a structured, accurate and coherent manner;
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Evaluate and critique the impact of the most significant fashion styles and influencers on the fashion landscape of today;
- Demonstrate your ability to select, analyse and evaluate relevant fashion information.
Syllabus
This module delivers a broad appreciation of fashion. It will develop your knowledge and understanding of fashion in contemporary and historical contexts and their impact on today’s fashion landscape. The focus will be on:
- The most indicative fashion films and film makers
- Significant photographers and the impact of their images
- Influential fashion designers and their collections in the most poignant fashion eras
- Contemporary influencers including power bloggers, stylists, editors and celebrities
- The influence of the music industry
- The influence of Cinema and TV
- The changing role of media including social media
You are encouraged to identify and select an appropriate range of text-based and electronic library resources and utilise institutional subscription services as appropriate. Seminars and lectures will provide more advanced contexts and frameworks for discussion and analysis.
Learning and Teaching
Teaching and learning methods
Teaching methods include
- Lectures
- Seminars/Workshops
- Tutorials
Learning activities include:
- In class discussions
- Peer learning
- Independent learning (this will involve independent reading, analysis of key concepts, theories, case studies, undertaking research into key topics)
- Study Skills Hub
Type | Hours |
---|---|
Completion of assessment task | 45 |
Wider reading or practice | 26 |
Preparation for scheduled sessions | 10 |
Tutorial | 6 |
Follow-up work | 45 |
Seminar | 6 |
Lecture | 12 |
Total study time | 150 |
Resources & Reading list
General Resources
Journal Articles. International Journal of Fashion Studies Journal of Consumer Cultures Journal of Consumer Research Journal of Fashion Marketing and Management
Academic Skills. http://library.soton.ac.uk/sash
Library. http://www.soton.ac.uk/library/infoskills/index.html
Study Skills. https://www.southampton.ac.uk/uni-life/learning-teaching.page
Lynda.com. https://www.lynda.com/
Adobe (Tutorials). http://tv.adobe.com/
Balckboard. www.blackboard.soton.ac.uk
Internet Resources
Dazed and Confused digital news.
Journal Articles
International Journal of Fashion Studies.
Textbooks
Rocamora A, Smellik A (2015). Thinking through Fashion: A Guide to Key Theorists. London, I.B Tauris: I.B Tauris.
Hebdige, D. (1979). Subculture: The Meaning of Style. New York: Routledge.
Shinkle, Eugenie (2008). Fashion as Photograph: Viewing and Reviewing Images of Fashion. London: I.B Tauris.
Wilson, E. (1985). Adorned in Dreams: Fashion and Modernity. London: I.B Tauris.
Mendes, V. (2010). Fashion Since 1900. London: Thames & Hudson.
Davis, Fred (1992). Fashion, Culture and Identity,. Chicago: University of Chicago Press.
Bruzzi, Stella and Church Gibson, Pamela (2000). Fashion Cultures: Theories, Explorations and Analysis. London: : Routledge.
Tungate, Mark (2005). Fashion Brands: Branding Style from Armani to Zara. London: Kogan Page Barnard.
Bruzzi, S. (1997). Undressing Cinema: Clothing and Identity in the Movies. New York: Routledge.
Lury, Celia (2011). Consumer Culture. Cambridge, New Jersey: Rutgers University Press.
Cumming, V. (2011). Understanding Fashion History. London: Pavilion Books.
Williamson, J. (2010). Decoding Adverts: Ideology and Meaning in Advertising. London: Marion Boyars.
Barnard, M. (2007). Fashion Theory. A Reader.
Agins, erri (2000). he End of Fashion: How Marketing Changed the Clothing Business Forever. New York: Quill.
Laver, J. (2012). Costume and Fashion: A Concise History. London: Thames & Hudson.
Fletcher, Kate (2008). Sustainable Fashion and Textiles: Design Journeys. London: Earthscan.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Draft piece
- Assessment Type: Formative
- Feedback: An Interim submission of 250 words and a contents page at the start of week 7 will inform written feedback on Grademark
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Illustrated essay | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Illustrated essay | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Illustrated essay | 100% |
Repeat Information
Repeat type: Internal & External