The Publishing World

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• you will be able to write a clear, well-structured and imaginative research project informed by relevant resources.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• you will be able to demonstrate knowledge and understanding of each different part of the publishing industry, and how they connect to each other.
• you will be able to demonstrate knowledge and understanding of practical, economic, aesthetic, ethical, and legal debates about key aspects of the publishing world.

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• you will be able to apply your understanding of the publishing world in various different geographical contexts.
• you will be able to access key online, in print, openly accessible, and peer reviewed publications about all aspects of the publishing world.

The syllabus is in five parts:

In part one, we will address some basic questions:

What is trade publishing? Who is who in the world of trade publishing: the author, the agent, the editor, the publisher?

This first part of the module will give you a practical understanding of the different kinds of jobs available in the world of trade publishing, and the responsibilities attached to those jobs. This will involve an opportunity to scrutinize a standard publishing contract.

In part two, we will turn to some more aesthetic questions:

How is interest generated through design and branding?

As well as learning about best practice, this part of the module involves the opportunity to choose and discuss individual case studies. You will consider some of the great successes (and failures!) in the history of book design and publisher brand recognition.

In part three, we will address some more strategic matters:

How are buyers attracted through marketing, publicity, and price setting?

In this section of the module, you will learn about the economy of the trade publishing. Readings will allow you to understand the book publishing industry in different places, at different times: but the primary focus of this section of the module will be on book publishing in the current global economy.

In part four, we turn to the law:

What is intellectual property? What is copyright? Who owns what, where and when?

In this section of the module, you will learn about global, regional and national laws and conventions that formally regulate who can publish what, where, and when.

In part five, we broaden our terms of debate to ask:

What else "regulates" the publishing world?

In this final section of the module, you will have the chance to consider some broad ethical, moral and political debates that bear upon the publishing world, including the impact of "cancel culture"; of fan fiction; of artificial intelligence; and of online open access platforms on traditional ideas of authorship, and on the book industry more broadly.

Teaching and learning methods

Teaching methods include lectures, seminars, and individual consultations.

Learning methods include independent study, group discussion, and formative presentations.

Resources & Reading list

General Resources

Some open access web sites offering advice on author rights. https://www.alcs.co.uk/news/copyright-know-your-basics https://www.internationalauthors.org/wp-content/uploads/2017/10/IAFs-Ten-Principles-for-Fair-Contracts-for-Authors-August-2016.pdf https://www2.societyofauthors.org/Where-We-Stand/C-R-E-A-T-O-R-Campaign-for-Fair-Contracts/

Particularly relevant journals and series are available online via the University Library, such as:. The Bookseller: weekly trade magazine for UK publishers. Publishers Weekly: trade magazine for US publishers. Publishing History: a peer-reviewed research journal. Publishing Research Quarterly: a peer reviewed research journal. The Journal of Electronic Publishing. The Cambridge Elements series: Publishing and Book Culture.

Textbooks

Nicole Matthews and Nickianne Moody eds. (2007). Judging a Book By its Covers: Fans, Publishers, Designers, and the Marketing of Fiction. Aldergate: Ashgate.

Ingo Berensmeyer , Gert Buelens and Marysa Demoor eds. (2019). The Cambridge Handbook of Literary Authorship. Cambridge: Cambridge University Press.

Angus Phillips and Michael Bhaskar eds (2019). The Oxford Handbook of Publishing. Oxford: Oxford University Press.

Rochelle Dreyfuss and Justine Pila eds. (2018). The Oxford Handbook of Intellectual Property Law. Oxford: Oxford University Press.

Assessment strategy

One formative presentation. One summative written project.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Repeat Information

Repeat type: Internal & External