The University of Southampton
Courses

ENTR6033 Enterprise, Entrepreneurship and New Business Venturing

Module Overview

The module discusses key elements of new business venturing and provides a broad understanding of the entrepreneurship process.

Aims and Objectives

Module Aims

On completion of the module you will be able to: - Differentiate between entrepreneurs, owner-managers, inventors and innovators; - Define and apply a taxonomy of different types of entrepreneur; - Describe the principal characteristics of a typical entrepreneur; - Analyse the advantages and disadvantages of running one’s own business; - Understand and explain the concepts of entrepreneurship, enterprise and new business venturing; - Explain the business venturing process; - Evaluate the factors which give rise to, and support, the on-going development of business ventures; - Identify the influences upon success potential for new business ventures; - Explain the importance of business planning and business plans to the business venturing process; - Understand the nature and importance of a business plan

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • Entrepreneurship and the relationship between entrepreneurs, owner-managers,
  • inventors and innovators;
  • The rise and development of the concept of business venturing
  • The business venture process;
  • The criteria for the development of a successful business plan.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Self-manage the development of learning and study skills, both individually and as part of a collaborative learning group;
  • Contribute successfully to a peer work group;
  • Utilise standard office IT software packages effectively;
  • Identify own personal attributes applicable to entrepreneurial situations in a variety of work and non-work contexts;
  • Synthesise, analyse, interpret and evaluate information from a range of sources.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Be able to analyse and interpret approaches and attitudes to enterprise, entrepreneurship, and business venturing;
  • Be able to evaluate, analyse, understand and interpret the activities involved in business venturing;
  • Have developed evaluative, research and investigative skills.
  • Converse with key stakeholders about issues relevant to the development of a new Venture;
  • Understand opportunity recognition, development and evaluation of business ventures in a variety of contexts

Syllabus

- Defining entrepreneurship, enterprise and business venturing - The business venturing process explained and critiqued - Entrepreneurial capabilities, behavioural issues, skills and competences - The business environment and the nature of entrepreneurial activity - Environmental assessment - Opportunity development, assessment and evaluation - The creation and development of the business plan - Business plan and business plan presentation; assessment and evaluation. - Business planning and business venture creation and development.

Learning and Teaching

Teaching and learning methods

Teaching methods include: Interactive case studies, directed reading, visiting speakers, lectures, interaction with Entrepreneurs, problem-solving activities and private/guided study Learning activities include: - Assignments (group and individual) - Case studies / problem solving activities - Presentations - Visiting speakers - Practical exercises and videos - Private study

TypeHours
Teaching24
Independent Study126
Total study time150

Resources & Reading list

Barringer, B.R. and Ireland, R.D. (2010). Entrepreneurship: Successfully Launching New Ventures. 

Bridge, S., O’Neill, K. and Cromie, S. (2003). Understanding Enterprise, Entrepreneurship and Small Business. 

Wickham, P. A. (2006). Strategic Entrepreneurship. 

Kuratko & Hodges (2001). Entrepreneurship: A Contemporary Approach. 

Chell E (2001). Entrepreneurship: Globalisation, Innovation and Development. 

Spinelli Jr., S. and Adams, R (2012). New Venture Creation: Entrepreneurship in 21st Century. 

Assessment

Formative

Coursework

Summative

MethodPercentage contribution
Case study  (3000 words) 75%
Group presentation  (30 minutes) 25%

Repeat

MethodPercentage contribution
Coursework  (4000 words) 100%

Referral

MethodPercentage contribution
Coursework  (4000 words) 100%
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