Module overview
The Marketing Practice-Based Project provides an opportunity to undertake a sustained piece of individually developed project applied to a real-life marketing situation or problem that involves an independent investigation. This module focuses on offering students the possibility to critically analyse environments and situations with an interest in marketing strategies, evaluating actual contexts, integrating them into frameworks, and proposing possible new practical approaches. The Marketing Practice-Based Project tests for creative methods of synthesis, structuring, and communication of your investigation, demonstrating an undergraduate-level understanding of the particular topic.