Most web pages contain a Google Analytics tracking code to record anonymous information about the date and time of a visit, the type of browser used, approximate geographic location and the URL of any page that led to University of Southampton's web site. That information is aggregated and used by University of Southampton to identify usage trends on our site and to make decisions about which content or presentation styles are most effective.
Find information about opting out of browsing behaviour being shared with Google Analytics by visiting at tools.google.com/dlpage/gaoptout
Some University of Southampton sites contain a simple button/icon linked to their corresponding Facebook page, which does not set a cookie. However, other sites use Facebook features (such as the ‘Like’ button) which do store information which is retrieved and used by Facebook, such as IP address, approximate location, browser type, the URL visited, whether logged into Facebook, and Facebook user ID. See www.facebook.com/about/privacy/your-info#inforeceived for more details.
Facebook uses this information for a number of its own features and services, as well as measuring the effectiveness of advertising. For full details see www.facebook.com/about/privacy/your-info#howweuse.