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Centre for Marketing Research
Centre for Marketing Research

Our people

We're a vibrant group of academics, industry professionals, and students. Learn more about our marketing expertise.

Mr Long Chen

Dr Monica Mihalache PhD, FHEA, MSc

Principal Teaching Fellow

Research interests

  • Media Consumer Behaviour
  • Integrated Marketing Communications effects
  • Cultivation theory 

Accepting applications from PhD students

Dr Moutusi Maity

Associate Professor

Research interests

  • Online channel characteristics and consumer decision-making/choice
  • Social media, Online reviews, Online word-of-mouth, Social influencers 
  • ICT and consumer privacy

Accepting applications from PhD students

Dr Paul Williams

Principal Teaching Fellow in Marketing

Research interests

  • Customer Loyalty
  • Customer Satisfaction
  • Services Marketing

Professor Paurav Shukla

Professor of Marketing

Research interests

  • Luxury consumption
  • Brand management 
  • Consumer behaviour and self-identity 

Accepting applications from PhD students

Dr Phil Megicks BCom, MBA, PhD, PGCE, DipM, FCIM

Associate Professor in Marketing

Research interests

  • Consumer behaviour
  • Ethics and sustainability
  • SME strategy

Accepting applications from PhD students

Dr Philip Alford

Lecturer

Research interests

  • SME Digitalisation
  • Small business Martech (marketing technology) adoption
  • Customer engagement through digital marketing

Accepting applications from PhD students

Dr Polly Sokolova

Teaching Fellow in Marketing

Research interests

  • Consumer Behaviour
  • Consumer Psychology
  • Fluency

Dr Rob Angell PhD, MSc

Associate Professor in Marketing

Research interests

  • Advertising (new methods and attention)
  • Presentation (product and package design, website design)
  • Food retailing

Accepting applications from PhD students

Miss Sara Narimanfar