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Centre for Marketing Research
Centre for Marketing Research

Our people

We're a vibrant group of academics, industry professionals, and students. Learn more about our marketing expertise.

Dr Sebastian Oliver

Lecturer

Research interests

  • Digital Retailing
  • Brand transgressions
  • Social media (identity & impression management)

Dr Shayan Shaikh

Lecturer in D & D Driven Marketing

Research interests

  • Sustainable fashion
  • Luxury consumption
  • Personality assessment

Accepting applications from PhD students

Dr Steve Chen

Associate Professor

Research interests

  • Luxury Marketing
  • Consumer Behaviour
  • Digital marketing

Accepting applications from PhD students

Mr Tom Chapman BA (Hons), MSc, PgCERT TLHE, FHEA

Principal Teaching Fellow

Dr Tugra Akarsu

Lecturer in Marketing

Research interests

  • Sensory marketing
  • Digital marketing
  • Sharing economy

Accepting applications from PhD students

Dr Yuanming Qiu

Lecturer in Digital and Data Driven Mktg

Research interests

  • Digital marketing (social media engagement)
  • Consumer boycott
  • Forecasting research

Dr Yuanyi Xu

Lecturer in Marketing

Research interests

  • Consumer Identity and Identity Threat
  • Goals, Motivations, and Individual Differences
  • Symbolic Consumption

Accepting applications from PhD students

Miss Yunke Huang

Miss Zeina Almalak