MSc Marketing Management (1 year)
Broaden your knowledge of contemporary marketing and its role in the modern corporate structure.
Broaden your knowledge of contemporary marketing and its role in the modern corporate structure.
The programme will normally be completed in 12 months on a full-time basis. The first nine months involves taught study, divided into two 14-weeks semesters (including examinations). All modules are at masters level and are taught at Highfield Campus. The taught component of the programme consists of core, compulsory and optional modules worth in total 60 ECTS (120 CATS).
Markets are dynamic, consequently business success relies heavily on good use of marketing techniques, for instance, consumer insights, marketing communication, digital marketing, marketing analytics, strategic branding, customer relationship management, market segmentation, etc. This means that a business must be aware of current market trends and evolving customer requirements caused by new fashions or changing economic conditions. Marketing has become essential in modern businesses and the demand for knowledgeable and skilled marketing professionals has never been greater.
The MSc Marketing Management provides full-time postgraduate marketing education to graduates with little or no marketing experience or qualifications. It is suitable for individuals who are seeking to become professional marketers or who want to develop detailed insight into the marketing discipline by integrating the most important and current marketing concepts, approaches and informing frameworks within an international and multicultural context. The programme also aims to develop the ability to undertake research on topics relevant to the context and content of marketing and marketing management.
The structure of the programme enables students to gain a grounding in the fundamental principles of the environment in which strategic decisions are made and the contribution made by the various functional areas of organisations, before moving on to a more focused look at the specific contribution of marketing. Students have optional modules to choose from in both semesters, this enables our students to develop specific marketing skills for future employment.
Special features of the programme
We work closely with industry practitioners so that our students benefit from experts' real-life experience as well as the latest sector trends when graduating from the programme.
Students are encouraged to join the Digital Champions Programme where they are offered paid opportunities to put their digital marketing skills into practice on behalf of the University. This year Sylvian Jesudoss and Elena Tsarkova have been valuable ambassadors for the Business School by helping staff and students to build their professional digital profiles, set up blogs, support live events, and advise on the use of social media for learning, network building and employability purposes. Nadir Tibi and Maria Jose Serres, (Digital Champions from previous years) have returned as guest speakers to advise current students on making the most of their time at the University and preparing for their careers.
Students are also invited to attend and contribute to the regular cutting-edge events organised by the University’s Web Science Institute, of which the current Programme Leader of the Digital Marketing MSc is a Director.
After excellent feedback from the October 2014 running of the Digital Marketing MOOC with nearly 15,000 learners, it will be running again in October 2015. The introductory MSc modules will run alongside the MOOC, enhancing the learning experience for the new MSc intake by encouraging them to interact with MOOC learners from all over the world and build their learning and employability networks. There will also be opportunities for the best MSc students to gain experience as paid MOOC discussion facilitators. The International Office has also requested the MOOC to run again in Spring/Summer 2016 to act as a taster for students considering whether or not to apply to future FT programmes at the University.
2:1 classification UK bachelors degree or equivalent
Acceptable subjects: A wide range of subjects accepted in Business, Economics, Science, Engineering, IT, Management and Marketing, Communication, Education, Political Science, and Sociology
Required module areas: No specific entry requirement
Excluded subjects: English translation, Art/Performing Art, Vocational Studies
Work experience in a related field can compensate for degree subject/grade.
You are able to progress to this MSc programme via the University's Pre-masters programme.
The University’s Admissions Policy, available at www.southampton.ac.uk/admissions_policy, applies equally to all programmes of study. These are the typical entry criteria to be used for selecting candidates for admission. The University’s approved equivalencies for the requirements listed will also be acceptable. The entry criteria for our programmes are reviewed annually by the Faculty. Those stated were correct as of July 2015. Applicants should refer to their specific offer conditions on their offer letter.
If English is not your first language, you will need to demonstrate that you have reached a satisfactory standard in an approved English language test.
The following scores are accepted for direct entry:
All tests must be no more than two years old at the time of enrolment.
If you do not quite meet our English language requirements for direct entry, you may be eligible to apply for one of our pre-sessional English language courses. Please visit the Centre for Language Studies website for further information.
If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study. You will need to present evidence that you have met the learning outcomes of the programme. Read the University’s Recognition of Prior Learning Policy.
This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.
Students must choose 15 CATS/7.5 ECTS of Option Modules in Semester 1 and 15 CATS/7.5 ECTS of Option Modules in Semester 2.
Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the programme handbook (or other appropriate guide or website).
Fees for postgraduate taught courses vary across the University. All fees are listed for UK, EU and international full-time and part-time students alphabetically by course name.
Scholarships, bursaries, sponsorships or grants may be available to support you through your course. Funding opportunities available to you are linked to your subject area and/or your country of origin. These can be from the University of Southampton or other sources.
Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.
There will also be further costs for the following, not purchasable from the University:
|Stationery||You will be expected to provide your own day-to-day stationery items (eg pens, pencils, notebooks, etc). Any specialist stationery items will be specified under the Additional Costs tab of the relevant module profile.|
|Books||Where a module specifies core texts these should generally be available on the reserve list in the library. However, due to demand, students may prefer to buy their own copies. These can be purchased from any source. Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.|
|Printing and copying||In most cases, written coursework such as essays, projects and dissertations are submitted online and by hard copy. The costs of printing a hard copy for submission of such coursework will be the responsibility of the student. The cost of photocopying will also be the responsibility of the student. For more information about University printing costs, visit www.southampton.ac.uk/isolutions/students/printing|
|Travel||Some modules may include optional visits. You will normally be expected to cover the cost of travel and admission, unless otherwise specified in the module profile.|
|Other||Candidates may use calculators in the examination room only as specified by the University and as permitted by the rubric of individual examination papers. The University approved models are Casio FX-570 and Casio FX-85GT Plus. These may be purchased from any source and no longer need to carry the University logo.|
In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.
The programme offers students an opportunity to gain relevant knowledge, skills and competencies which will be of great value for a career or as a stepping-stone to higher degree studies. Whatever you have previously studied, based upon Southampton Business School’s experience, we know that you can do well. You should now have greater maturity and will have gained study skills which can be applied to this programme. Lifelong learning is a fairly modern concept and the MSc should be seen as another step in this process. The programme is aimed primarily for recent graduates from countries all over the world but will also be attractive to those wishing to make a career change.
This programme provides you with education and training in the theory and application of the principles, concepts, approaches, purpose and practice of marketing management in contemporary organisations. The aims of the programme are to:
Having successfully completed this programme you will be able to demonstrate knowledge and understanding of:
A1. The advanced marketing concepts and analytical techniques that provide effective solutions of Marketing Management in contemporary organisations;
A2. The decisions faced by organisations and the techniques and approaches that support the development of marketing strategic and tactical decisions across a broad range of functional areas.
Modules are assessed through differing combinations of examination and coursework with some using exclusively one of these forms. Many modules include group work but your grade for the module will derive predominantly or entirely from your individual contribution to this work using illustrations which will indicate how a range of assessment methods are used, related to learning outcomes.